Panorama Education · 16 hours ago

Product Marketing Manager

United States

Full-time

Remote

Mid Level

$94K/yr - $125K/yr

3+ years exp

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Responsibilities

Lead product launches by collaborating with the Product team, building capacity for internal teams, and creating materials that build awareness and demand from prospects and customers

Gain customer insights through qualitative and quantitative data—K-12 market trends, internal reporting, customer feedback, and more—to inform product development, product messaging, and marketing

Work closely with Enablement to train sales team members on demo talk tracks and discovery questions to support demo flow

Partner with Sales to build necessary collateral such as product one pagers, demo decks, product pages, OnDemand videos, etc.

Work with Integrated Campaigns on product roadmap, audience, and upcoming product campaigns & launches.

Qualification

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Product marketing experienceB2B SaaS experienceProduct launch managementProduct positioningMarket researchEdTech experienceCustomer insightsProject managementCollaboration skills

Required

3+ years of product marketing experience in a B2B SaaS organization

Experience managing product launches to hit important business goals

Experience developing product positioning, messaging, and buyer personas, and creating processes and structures for sharing product messaging across the organization

Experience leading projects and project teams and balancing competing priorities

Have experience in and passion for collecting and using customer insights and market research to drive strategic product marketing decisions

Can work independently or in groups, and know when to ask for feedback or help but can confidently lead initiatives independently and in groups