Axios · 4 days ago
Director, Marketing & Growth
United States
Full-time
Remote
Director/Executive
$88K/yr - $130K/yr
7+ years exp
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Responsibilities
Develop and execute marketing strategies to achieve revenue targets and expand market share. Align strategies with overall business objectives.
Conduct in-depth market research and analysis to identify trends, opportunities, and developments in the competitive landscape and apply them to go-to-market strategy.
Design, implement, and optimize multi-channel marketing campaigns that drive Qualified Leads, purchase consideration, and client engagement.
Develop programming and content that represents the product, including webinars, whitepapers, and sample newsletters.
Collaborate with the sales team to develop and provide tools, resources, and training that support their efforts. Create compelling sales collateral, presentations, and promotional materials.
Build relationships with key partners and stakeholders. Leverage client feedback to refine offerings, enhance the overall client experience, and increase retention.
Oversee brand positioning and messaging to ensure consistency across all marketing channels, and alignment within the broader Axios portfolio. Enhance Pro’s visibility and reputation in the industry.
Manage sponsorship of and presence at industry conferences and events.
Develop and manage the marketing budget, ensuring effective allocation of resources and cost-efficiency. Track expenditures and measure ROI for marketing activities.
Lead initiatives across Marketing, Product, News and Sales, fostering communication and a collaborative, high-performance work environment. Set clear objectives and provide guidance to achieve team goals.
Qualification
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Required
Bachelor’s degree in a related field
7+ years of experience in marketing, with a proven track record in a leadership role, ideally within the policy or financial services sector
Strong understanding of sales strategies, marketing principles, and digital marketing tools
Exceptional analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions
Excellent communication, presentation, and interpersonal skills
Proven ability to lead and motivate teams cross-functionally, manage multiple projects, and work collaboratively across departments
Experience with CRM systems, marketing automation platforms, and analytics tools
Benefits
401(k) with employer match
Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network
Employer Health Savings Account (HSA) contribution for the high deductible health plan option
Dental and vision coverage
Primary caregiver 12-week paid leave
Generous vacation policy, plus holidays
One mental health day per quarter
Annual learning and development stipend
$100 monthly work-from-home stipend
Tele-mental health services through Headspace
OneMedical membership, including tele-health services
Personal health advocacy resources through HealthAdvocate
Inclusive fertility, hormonal health and family forming benefits through Carrot Fertility
Access to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies
Increased work flexibility for parents and caretakers
Virtual company-sponsored social events
A strong and positive work environment
A commitment to an open, inclusive, and diverse work culture
Company
Axios
We are a new media company delivering vital, trustworthy news and analysis in the most efficient, illuminating and shareable ways possible.
501-1,000 employees
Funding
Current Stage
Late StageTotal Funding
$57MKey Investors
Cox EnterprisesGlade Brook Capital PartnersLerer Hippeau
2022-08-08Acquired· undefined
2021-11-02Series D· undefined
2019-12-29Series C· $27M
Leadership Team
Jim VandeHei
Co-Founder & CEO
Mike Allen
Co-Founder and Executive Director
Recent News
2024-11-19
2024-11-19
2024-11-15
Company data provided by crunchbase
