Ryan · 1 day ago
Director, Product Marketing (Remote)
Pleasant Grove
Full-time
Remote
Director/Executive
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Responsibilities
Spend significant time with customers and non-customers to gather external insights. This includes, but is not limited to, managing portfolio/product-focused customer advisory groups, attending industry conferences, being point of contact with internal client insights team and creating win-loss insight.
Create and deliver a new and strategic pricing model for Tax.com’s 17 current products.
Partner with Head of Product, Sales, Marketing and Rev Ops to create and deliver.
Serve as a Tax.com/Product Management representative in Tax as a Service efforts, advocating for customer voice of SaaS customers resulting in demand creation, adoption, and retention of tax.com customers in alliance with existing service offerings.
Lead market research efforts to support roadmap priorities and creating enterprise value through in-market delivery of products and enhancements.
Partner with Product Managers, Sales & Marketing, and other relevant stakeholders to ensure product roadmaps and go-to-market strategies are developed with customer’s needs in mind. Emphasis on continuous feedback loop development.
Create and maintain Tax.com personas and customer journeys in collaboration with the User Experience.
Represent the voice of the customer in drafting value propositions to defined segments, personas, etc.
Suggest new product enhancement ideas and accompanying business cases that fit under the Tax.com vision and portfolio.
Work with product management teams to define goals and associated metrics for feature / product launches.
Build and lead our first dedicated product marketing team – with a clear focus on software/technology and software platforms.
Build and manage targeted third-party assistance into our various projects as appropriate.
Gather and analyze market data and research for B2B software sales.
Package data into insights so that the organization can define, quantify/qualify market/product strategy decisions, plans and targets.
Plan go-to-market strategies underpinned by research to support sales targeting & solution positioning, in areas such as competitive differentiation, pricing model creation and delivery, new product launches, market feedback loops, new market creation & established market innovation.
Qualification
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Required
Experience in go-to-market planning underpinned by research to support sales targeting & solution positioning.
Knowledge on methods of gathering and analysis of market data and research for B2B software sales.
Ability to package data into insights for defining, quantifying/qualifying market/product strategy decisions, plans and targets.
Experience in competitive differentiation.
Experience in pricing model creation and delivery.
Experience in new product launches.
Experience in market feedback loops.
Experience in new market creation & established market innovation.
Strong leadership skills to build and lead a dedicated product marketing team.
Bias for action and comfort in guiding decision-making based on hard data and incomplete or ambiguous information.
Ability to spend significant time with customers and non-customers to gather external insights.
Experience in creating and delivering strategic pricing models.
Ability to partner with various stakeholders including Product Managers, Sales, Marketing, and Rev Ops.
Benefits
Hybrid Work Options
Award-Winning Culture
Generous Personal Time Off (PTO) Benefits
14-Weeks of 100% Paid Leave for New Parents (Adoption Included)
Monthly Gym Membership Reimbursement OR Gym Equipment Reimbursement
Benefits Eligibility Effective Day One
401K with Employer Match
Tuition Reimbursement After One Year of Service
Fertility Assistance Program
Four-Week Company-Paid Sabbatical Eligibility After Five Years of Service
Company
Ryan
Ryan is a technology-driven tax services firm that offers advisory and consulting services on a multi-jurisdictional basis.
Founded in 1991
1,001-5,000 employees
Funding
Current Stage
Late StageTotal Funding
$687MKey Investors
Ares ManagementOnex
2022-05-26Private Equity· undefined
2018-10-17Private Equity· $317M
2015-08-16Debt Financing· $300M
Leadership Team
G. Brint Ryan
Chairman and CEO
Ravi Shrivastava
Senior Vice President and Chief Technology and Data Officer
Recent News
2024-10-29
2024-05-24
2024-04-25
Company data provided by crunchbase
