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Company

NCCER · 13 hours ago

Senior Digital Marketing Manager

Alachua, FL

Full-time

Remote

Senior Level, Lead/Staff

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Responsibilities

Plan and guide execution of all inbound and outbound digital marketing, including SEO/SEM, email, organic and paid social media, and display advertising campaigns.

Oversee ongoing growth of our social media presence

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan, execute, and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize user experience

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Optimize paths through the marketing and sales funnel using top-of-funnel, middle-of-funnel, and bottom-of-funnel techniques

Manage and improve online content, considering SEO and Google Analytics

Motivate digital marketing team to achieve goals

Monitor competition and provide ideas to stand out

Collaborate with agencies and other vendor partners

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Qualification

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Digital MarketingSEO/SEMGoogle Analytics/GA4Marketing Automation ToolsEmail MarketingSocial Media MarketingA/B TestingGoogle AdsTeam ManagementWordPressWeb DesignAd Serving Tools

Required

Bachelors’ degree in Marketing or related field or equivalent experience in the Marketing industry

Proven work experience managing a digital marketing team, campaigns, workflow, measurement, reporting and optimization

Demonstrable experience leading and managing SEO/SEM, marketing database growth, email, social media and/or display advertising campaigns

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Experience in optimizing landing pages and user funnels

Experience with A/B and multivariate experiments

Solid knowledge of Google Analytics/GA4

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement

Expertise in marketing automation tools and CRM (HubSpot, Pardot, Salesforce.com or similar)

Experience with WordPress

Experience in setting up and optimizing Google Ads campaigns and targeted paid social media campaigns on all pertinent platforms, including Meta (Facebook/Insta), LinkedIn, Twitter(X), TikTok

Familiarity with web design

Working knowledge of ad serving tools

Strong team management and communication (written and verbal) skills