Abnormal Security · 13 hours ago

Senior Digital Marketing Manager

Remote - USA

Full-time

Remote

Senior Level, Lead/Staff

$122K/yr - $143K/yr

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Responsibilities

Manage paid media campaigns globally (paid social, paid search, other paid media channels) to drive direct & influenced pipeline growth

Develop paid media program plans that will scale and align to business and strategic goals and translate to agency for day to day execution

Owning the full buyer journey from topic research, landing page / CTA creation, to sales follow up messaging

Organize & analyze digital marketing programs/tactics by campaigns, being able to track and report on key KPIs, as well as make recommended enhancements to improve campaign performance.

Maintain consistent brand messaging across all paid channels

Research and identify optimal keywords + topics that align to sales and marketing business goals

Day to day management of external agency to drive campaign alignment, execution, and optimization of various paid media channels.

Identify and target appropriate job titles, personas, and companies to drive quality engagements and down funnel outcomes.

Report summary metrics weekly, monthly, quarterly - though you will manage day-to-day metrics

Ensure KPIs for paid search and paid social campaigns are documented, accurate and tracked aligning to stage of funnel of tactic/channel

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

SEM strategyGoogle AnalyticsGoogle AdWordsLinkedInB2B marketingSalesforceMarketoCampaign optimizationData analysisProject management

Required

Experience with developing and executing SEM strategy including keyword research and competitive insights gathering

Experience with managing performance driven team or agency, whether internal or external

Experience with Google Analytics, Google AdWords, LinkedIn, and 6Sense

Ability to dive into data, uncover insights and optimize campaigns appropriately

Must be a self-starter, highly motivated, able to 'turn on a dime', think through problems and come up with innovative solutions, and deliver against very tight deadlines

Bias for action, high attention to detail and exhibit clear ability to manage multiple projects at once

Bring fresh ideas to the table in order to test and learn from while also exhibiting strong ownership over the work completed.

Strong communication skills with ability to collaborate cross-functionally