Acquia · 13 hours ago
Senior Product Marketing Manager
Remote - United States
Full-time
Remote
Senior Level
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Responsibilities
Developing go-to-market (GTM) strategies for the product families you’re aligned to. This includes collaborating with the Global Marketing and Product Team on:
Identifying the market opportunity and target buyer personas
Defining the routes to market
Developing GTM plans and messaging/positioning
Validating the approach
Working with a cross-functional team to implement the plan
Driving sales pipeline
Tracking and monitoring the success of the plan and revenue for the product
Working with the marketing team to develop thought leadership and demand generation content, including website content, videos, interactive content, ebooks, and more
Working with the analyst and media relations team to gain valuable insights and advance Acquia product coverage in the relevant categories
Preparing and delivering presentations as a subject matter expert at live events and webinars
Working with the sales enablement team to develop sales content and ensure the field sales team is equipped to sell
Working with the product team to feed field and analyst input back into the product roadmap
Working with the Account Management /Customer Success Management teams to ensure product retention and growth within the customer base
Working with the relevant partners to maximize revenue potential
Assisting the field in individual deals and sales strategy where appropriate
Understanding the competitive landscape for a specific product category and how we position against a given set of competitors
Drive cross sell of Optimization products in the installed customer base with supporting messaging and campaign strategy and deliverables.
Drive Digital Experience Optimization new logos and expansion with the goal of increasing ARR
Qualification
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Required
Background in digital experience optimization space including strong understanding of the competitive landscape
Experience with a combination of key aspects of product marketing (e.g., evangelism, analyst relations, content creation, sales and partner enablement, etc.)
Proven impact on core business KPIs
Proven success working with cross functional teams for strategic company initiatives
Strong communication skills, including written and speaking
Benefits
Competitive healthcare coverage
Wellness programs
Take it when you need it time off
Parental leave
Recognition programs
Company
Acquia
Acquia specializes in providing cloud-based digital experience management solutions.
Founded in 2007
1,001-5,000 employees
H1B Sponsorship
Acquia has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (6)
2022 (6)
2021 (3)
2020 (23)
Funding
Current Stage
Late StageTotal Funding
$173.5MKey Investors
Centerview CapitalAmazonNew Enterprise Associates
2019-09-24Acquired· undefined
2018-08-14Secondary Market· undefined
2016-04-15Secondary Market· undefined
Leadership Team
Stephen Reny
President and CEO
Dries Buytaert
CTO and Founder
Recent News
Company data provided by crunchbase
