Digibee · 13 hours ago

Director of Product Marketing

United States

Full-time

Remote

Director/Executive

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B2BInformation and Communications Technology (ICT)

No H1B

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Responsibilities

Build and own core company positioning and messaging, aligning Digibee’s product differentiation and vision with market opportunities.

Align and coordinate efforts across Demand Gen, Field Marketing, Content Marketing, Web Marketing, and Creative teams.

Anchor and quarterback key integrated pipeline generation campaigns, executing with teams across Marketing and Sales

Drive sales enablement activities to support the GTM motion

Collaborate closely with Product Management to influence the product roadmap, drive packaging and pricing, and launch new product capabilities in support of the GTM strategy

Lead the development and execution of global go-to-market strategies, establishing comprehensive messaging to position the product effectively.

Build and lead the product marketing function, fostering a collaborative and innovative environment.

Conduct customer and market research to define target segments and personas.

Manage marketing budgets and financial planning for product launches and campaigns.

Create compelling marketing content for various platforms, including blogs, webinars, and white papers.

Define and track performance metrics and KPIs to measure the success of marketing initiatives.

Support the sales team with sales enablement materials and assistance throughout the sales process.

Drive innovation and manage changes in marketing strategies and tactics to ensure continued relevance and effectiveness.

Develop and maintain industry knowledge, including relevant technical backgrounds and certifications.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingIPaaSAPI managementData integrationProcess automationEvent streamingSaaSCloud servicesSales enablementMarketing budgetsFinancial planningPragmatic Institute certificationLeadership qualities

Required

Significant and high-trajectory experience with Product Marketing roles in iPaaS or adjacent fields (e.g., API management, data integration, process automation, event streaming, products for developers, etc)

Strong analytical skills and a data-driven mindset for decision-making

Excellent communication and presentation skills, capable of translating complex technical concepts into customer-relevant messages across multiple audience personas

Ability to work independently and effectively in a fast-paced, startup environment

Strong leadership qualities with the ability to motivate and inspire teams

Proven success in developing and executing global go-to-market plans for SaaS or cloud services.

Experience in managing marketing budgets and financial planning.

Ability to create and communicate compelling product stories and content.

Experience in supporting sales enablement and collaborating with cross-functional teams.