HeartFlow, Inc · 1 day ago
Senior Digital Marketing Manager, Plaque
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Responsibilities
Manage creation and execution of multi-channel digital marketing strategies, including social media, email marketing, display ads, Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Pay Per Click (PPC) in collaboration with external agencies and internal stakeholders
Create, execute, and monitor marketing campaign budgets
Utilize a data-driven approach to define KPIs, to maximize reach, and to assess end-to-end customer experience across diverse digital channels.
Develop engaging and creative content and visuals for utilization across channels that generate impressions, shares, meaningful engagement, and growth.
Be a steward of the brand to ensure consistent voice and visual across materials and channels.
Qualification
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Required
Experience and track record in developing and launching digital marketing strategies to drive business results.
Experience translating data into insights and reports to share with leadership and to improve campaign performance.
Experience working with agencies and internal stakeholders to drive cross-functional alignment.
Experience in content creation.
Self-starter, flexible, and entrepreneurial.
Excellent organizational, interpersonal and problem-solving skills.
Great attention to detail and ability to set, track and meet deadlines.
Exceptional writing and editing skills.
Able to drive projects autonomously.
Able to multi-task and quickly evolve in a rapidly changing environment.
Quantitative skills to assist with analysis/metric tracking and reporting.
Strong computer skills using PowerPoint, Word, Excel etc.
Bachelor’s degree.
Minimum of 3 years of digital marketing experience.
Preferred
Experience within medical device, life science, or healthcare marketing a plus.
Experience within a start-up environment preferred.
Previous experience with Salesforce and Hubspot preferred.
Company
HeartFlow, Inc
HeartFlow is a medical technology company transforming the way cardiovascular disease is diagnosed and treated.
Funding
Current Stage
Late StageTotal Funding
$792.72MKey Investors
Bain Capital Life SciencesPanorama Point PartnersCapricorn Investment Group
2023-04-06Series F· $215M
2019-06-13Series Unknown· $65M
2017-11-29Series E· $240M
Recent News
2024-11-04
Company data provided by crunchbase