Circet · 15 hours ago

Director of Marketing

United States

Full-time

Remote

Director/Executive

7+ years exp

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Responsibilities

Manage the relationship with external marketing agencies responsible for content creation, digital marketing, and other promotional activities

Oversee and guide as well as evaluate agency performance, ensuring alignment with Circet USA’s strategic objectives

Collaborate with the agency to develop and implement a cohesive digital marketing strategy

Lead the development and execution of digital content strategy to enhance brand visibility and customer engagement across multiple channels (social media, email, website, etc.)

Oversee brand development and ensure consistent messaging across all channels. Strengthen Circet USA brand presence in the market through targeted campaigns and initiatives

Drive lead generation through various efforts including digital marketing, content marketing, events, and partnerships. Work closely with the Growth & Customer Delivery Team to ensure high-quality lead conversion

Plan, organize, and execute marketing events (trade shows, webinars, and conferences)

Work cross-functionally with the Growth & Customer Delivery team to ensure seamless event coordination and follow-up for lead generation and nurturing

Develop a robust content strategy that positions Circet USA as a thought leader in the industry

Oversee the creation of content with consistent branding including PowerPoint presentations, case studies, multimedia

Oversee the marketing budget, ensuring efficient allocation of resources to maximize ROI

Monitor and report on the effectiveness of marketing activities

Identify and cultivate strategic partnerships that enhance marketing efforts and expand the company’s reach

Manage public relations efforts including media relations, press releases

Oversee planning and execution of industry events, trade shows. Ensure these events align with marketing objectives and enhance company’s visibility

Qualification

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Degree in MarketingDigital marketingContent marketingLead generationBusiness Administration degreeCommunications degreeTelecommunications industry experienceMarketing budget managementData driven decision makingProject management