Career Renew · 14 hours ago

Head of Marketing - DeFi

United States

Full-time

Remote

Mid, Senior Level

3+ years exp

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Responsibilities

Coordinate and direct our marketing strategy, working closely with Leadership, BD, and Product to curate schedules and procure necessary resources

Assist with the fine-tuning of our go-to-market strategy. Coordinate with BD and Tokenomics to implement all prongs

Coordinate with UI/UX design to optimize our product's design and implement intelligent marketing strategies into its flow. Create copy to clearly communicate what our system does to our potential users

Carry out typical performance-marketing strategies, set KPIs, and measure outcomes, using the results of such to fine-tune our approach

Architect and execute our Community-building strategy, working closely with our Community Manager to design a regular schedule of events and activities for the purpose of growing a sustainable, organic, and engaged community

Architect, construct, and execute marketing campaigns at important moments, such as our project announcement and our token launch. Engineer effective marketing funnels

Translate our vision, product, and team story into a cohesive narrative; utilize available resources to communicate that narrative to potential customers and partners. You will work closely with the Product team to accomplish this outcome

Design, direct, and coordinate our social media strategy, delegating where necessary

Research and develop compelling Customer Value Propositions and the associated GTM strategy to activate them

Brand Building: Establishing a strong brand identity through all marketing channels

Work with partners to create media-friendly co-marketing campaigns

Cross-functional Collaboration: Working closely with other departments like sales and product to unify the brand voice

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing StrategyLeadership in MarketingDeFi ExperienceGo-To-Market StrategyBrand BuildingPerformance MarketingCustomer Value PropositionsSocial Media StrategyMarketing CampaignsCross-functional Collaboration