Jennings Social Media & Martech · 11 hours ago

Paid Media: Social Media& Google Ads Specialist (Freelance Contract)

United States

Contract

Remote

Mid Level

3+ years exp

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AdvertisingPublic Relations

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Responsibilities

Creating, managing, monitoring and optimizing costs for the performance of ads to generate conversions

Doing research and performing competitive bidding

Measuring, analyzing and reporting on campaign updates such as CPC, CPA and benchmarks

Establish KPIs and other metrics to ensure we are hitting campaign goals

Continuously monitor the effectiveness of these programs to ensure we are driving value and ROI

Qualification

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Digital AdvertisingGoogle AdwordsSocial Advertising PlatformsGoogle AnalyticsGoogle Data StudioEvent-based Conversion TrackingCompetitive BiddingKPI Establishment

Required

Bachelor’s degree in advertising, marketing, communications (or a related field)

Generally have 3-5 years of hands-on digital advertising experience

Demonstrated proficiency with search, display and social advertising platforms and tools such as Google Adwords and Analytics, Facebook, Twitter, Instagram, Bing, LinkedIn, TikTok, etc.

Proficient in Google Data Studio, and/or other comparable data analytics and visualization tools

Experience in implementing event-based conversion tracking