Marius Pharmaceuticals · 11 hours ago

Digital Marketing & Paid Social Specialist

United States

Full-time

Remote

Mid Level

3+ years exp

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Responsibilities

Drive significant, organic awareness for Testosterone Deficiency and Testosterone as a Metabolic Hormone

Drive significant, organic awareness for KYZATREX® and its key differentiators from injections and creams.

Own Paid Social brand-building campaigns and associated activities, including asset trafficking to the agency, reviewing ad previews, tracking social campaign progress with the agency, supporting social platform management, and resolving issues as needed.

Monitor and assess Paid Social performance, holding agency accountable to reaching KPIs and share insights with Executive Team and Sales Organization.

Enhance KOL marketing initiatives to maximize content impact across Paid Social channels.

Support the development of the Global Media and Paid Social Strategy, ensuring that proposed strategy is relevant and drives key business results.

Ensure campaigns are data-driven, measurable and reportable, optimizing performance through analytics.

Closely monitor industry changes/ trends and translate those into proactive, actionable recommendations and share those opportunities with cross-functional teams as appropriate, keeping the brand top-of-mind for innovative testing and value adds.

Qualification

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Digital MarketingPaid Social CampaignsCross-platform Media StrategyMetaTikTokSocial PixelSalesforce Audience StudioAd StudioCreative MindsetStrategic Thinking

Required

Proven track record of generating organic customer growth.

Demonstrated ability to grow customer audiences.

Savvy command of digital and social media platforms.

Possess a strong innovative and creative mindset.

The ability to develop shared brand/product messaging with strategic partners.

3-5 years of experience in cross-platform media strategy, planning, and performance/analytics, preferably at an agency or in-house.

Strong familiarity and experience working with Meta, TikTok, Social Pixel, GA4, Salesforce Audience Studio and Ad Studio, and other emerging platforms.

Agile and curious with a growth mindset and strong bias towards action and ownership.

Ability to think strategically, and act tactically.

Strong desire to succeed and find new ways to grow the business.

High ethical standards, confidentiality, and professional integrity.

Excellent analytical, communication, and people skills, with the ability to work effectively in a global environment.