TalentBurst, an Inc 5000 company ยท 15 hours ago
Paid Media Specialist
New York, NY
Contract
Remote
Mid Level
$35/hr - $38/hr
3+ years exp
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Responsibilities
Oversee end-to-end campaign execution across cross-functional teams to ensure on time and accurate launches of US and CA paid marketing campaigns.
Support the execution of all integrated paid marketing campaigns across a variety of digital and traditional media channels including Social, Programmatic, Video, OOH and more.
Track team's quarterly goals across relevant KPIs to improve reach and efficiency; constantly optimize media mix and audience targeting to positively impact QoQ performance.
Support Marketing Analytics to provide data-driven insights and optimization recommendations that inform future campaign planning, including running Brand Lift Studies and leveraging in-house performance dashboards to track marketing team goals.
Collaborate cross-functionally with Creative, Content, and Channel Specialists to ensure cohesive strategy, messaging and brand positioning for all paid marketing initiatives.
Qualification
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Required
3-5 years of paid marketing experience in a SaaS, Tech and/or B2B organization, including cross-channel media planning and hands-on execution of digital channels (Paid Social, Display, etc.)
Strong project management skills, experience with campaign planning cycles and managing multi-million-dollar budgets. Ability to think independently while managing day-to-day operations effectively.
Exceptional written and verbal communication skills with the ability to manage multiple projects under fast-moving deadlines.
Strong collaborative skills and experience with cross-functional teams across different markets and time zones.
Deep understanding of local markets within North American (with a focus on Canada), with knowledge of local cultures, media trends and marketing opportunities.
Experience with media platforms and organization tools (Asana, Notion)
BA/BS degree or equivalent work experience of additional 4+ years of experience in marketing or related field experience in at least two of these areas (paid social, digital advertising, content marketing, display)
Company
TalentBurst, an Inc 5000 company
Founded in 2002, TalentBurst is a certified MBE firm that provides award winning solutions globally including: IT/Eng, Prof, & F&A Staffing Life Sciences & Clinical Staffing SLED (State, Local, Education) Staffing High Hazard & Global Payroll 1099/IC Validation & Compliance Recognitions & awards include: 2023 Top Workplaces Best Place to Work 2023 Top Workplaces Culture Excellence 2023 World Staffing Summit Top 100 Staffing Firms to Work For 2023, 2022 SIA Diverse Owned Staffing Firms 2021 BBJ #1 Largest MBE Enterprise in MA 2020-2021 BBJ Fast50 2020 SIA Large Life Sciences Staffing Firms 10 time BBJ Pacesetter & INC 500/5000 5 time SIA-fastest growing GNEMSDC Supplier of Year Category 4 2019-2020 AgileOne Diverse Supplier of the Year 2021 AgileOne Gold Supplier 2017 Allegis Global Solutions Strategic Partner 2018-2023 Allegis Global Solutions Diversity Partner of the Year 2020 Coupa Advantage and Link Silver Partner Magnit Global Supplier Excellence 2023 PRO Unlimited Silver, Gold, & Platinum Supplier 2012-2020 PRO Unlimited VOP Supplier of the Year 2020 Randstad Premier Supplier 2021-2023 TAPFIN Premier Partner 2017-2018 Workforce Logiq Proven Performer 2016-2020 First Data #1 supplier for 12 Quarters Thermo Fisher Supplier of the Quarter Toyota Best in Compliance & Retention Excellence Dominion Energy Supplier of the Year 2020 Western Union Supplier of the Year 2017 Top Supplier for PerkinElmer, VISA, Mass Mutual, and more! We currently have workforce in 46 states & 12+ countries for customers such as Amazon, Apple, VISA, Exelon, Securian, Salesforce, Dropbox, Twitter, Otsuka, Adobe, Western Union, First Data, FIS, SANOFI, Merck, Abbott, Roche, Dell, and Corning among many others.
1,001-5,000 employees
Funding
Current Stage
Late StageLeadership Team
Jamie Jacobs (she/her)
Sr Vice President of Strategic Partnerships and DE&I/ESG Council
Recent News
The Swellesley Report
2023-12-24
2023-12-24
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