Granicus · 8 hours ago
Segment Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
$80K/yr - $100K/yr
5+ years exp
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Responsibilities
Own the creation, execution, and optimization of multi-channel marketing strategies for local government markets, with an emphasis on special districts and education, aligning with business goals and budget requirements.
Develop and lead targeted programs and campaigns across various channels, including events, digital, and media partnerships, to generate marketing-originated pipeline and bookings.
Collaborate closely with sales, business development, customer success, and other internal marketing teams to align efforts.
Serve as the primary point of contact for media partners, managing relationships and negotiating terms to maximize marketing impact.
Provide leadership and mentorship to a shared marketing coordinator, guiding their involvement in campaign execution, sales collaboration, and media partnerships.
Continuously assess market trends, customer needs, and competitive landscape to refine marketing strategies.
Work cross-functionally with customer success and experience solutions teams to integrate marketing efforts into customer-facing initiatives that enhance the customer journey.
Oversee ABM (account-based marketing) strategies and vertical-based planning to target high-value accounts within the K12 and special district sectors.
Report program performance metrics to sales, marketing, and executive leadership, focusing on marketing contribution and return on marketing investment.
Qualification
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Required
5+ years of experience in local government marketing, with at least 3 years in a role focused on education or special districts preferred.
Proven history of leading successful marketing campaigns that drive pipeline and revenue growth.
Strong knowledge of marketing tools (e.g., Marketo, Google Analytics, Salesforce) and an ability to translate insights into actionable strategies.
Experience managing relationships with media partners and allocating budgets to maximize marketing ROI.
Exceptional written and verbal communication skills, with a proven ability to influence internal stakeholders and external partners.
Strong project management, prioritization, and organizational skills, with the ability to manage multiple initiatives in a fast-paced environment.
Collaborative mindset with a strong ability to lead cross-functional teams and projects.
Ability to travel, as necessary.
Preferred
Experience in public sector marketing or government services is highly preferred.
Benefits
Flexible Time Off
Medical (includes an option that is paid 100% by Granicus!), Dental & Vision Insurance
401(k) plan with matching contribution
Paid Parental Leave
Employer-paid Short and Long Term Disability Insurance, Group Term Life Insurance and AD&D Insurance
Group legal coverage
Company
Granicus
Granicus provides technology that empowers government organizations to create better lives for the people they serve.
1,001-5,000 employees
H1B Sponsorship
Granicus has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (1)
2022 (3)
2021 (1)
2020 (3)
Funding
Current Stage
Late StageTotal Funding
$10.3MKey Investors
JMI Equity
2020-12-17Private Equity· undefined
2016-08-19Acquired· undefined
2014-09-01Private Equity· undefined
Leadership Team
Mark Hynes
Chief Executive Officer
Jordan Copland
Chief Financial Officer
Recent News
2024-11-06
Company data provided by crunchbase
