WorldatWork · 8 hours ago
Content Marketing and SEO Senior Specialist
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Responsibilities
Developing, implementing, and overseeing strategies to enhance our online presence and drive growth.
Qualification
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Required
Bachelor’s degree in Marketing, Business, Communications, Data Analytics, or a related field.
5+ years of experience in SEO, web analytics, or a related digital marketing field.
Experience leading SEO or analytics projects and managing campaigns end-to-end.
Proven track record of driving successful SEO and SEM.
Strong proficiency with SEO tools (e.g., Google Analytics, Google Looker Studio, Google Search Console, SEMrush) and social media platforms (Sprout or Hootsuite).
Experience working cross-functionally, particularly with content, web development, and design teams.
Excellent analytical skills and experience with data-driven decision-making.
Strong communication, project management, and organizational skills.
Ability to clearly present data, especially in visual form, to colleagues.
Ability to work independently and as part of a team in a fast-paced environment.
Preferred
Experience with PPC advertising (Google Ads, Facebook Ads, etc.).
Experience in content optimization for search intent, improving user engagement and ranking.
Knowledge of HTML/CSS, Javascript, and CMS (preferably OrchardCore) web development.
SEO certifications (e.g., from SEMrush, Moz, or Yoast), Google Analytics or Google Tag Manager certifications.
Education, experience and/or certification in data visualization, data analytics or programming (e.g., SQL, Python).
Experience with association audiences and content, especially in the HR space.
Benefits
Ongoing professional development training opportunities
Health
Dental
Vision
Well-being
Health savings
Flexible spending
Retirement
Annual discretionary bonus
Company
WorldatWork
Nonprofit human resources association with on compensation, benefits, work-life effectiveness and total rewards
Funding
Current Stage
Growth StageRecent News
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