Bark · 11 hours ago

Head of B2B Marketing & Demand Generation

United States

Full-time

Remote

Senior Level

$160K/yr - $180K/yr

5+ years exp

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Hiring Manager

Dara Freedman, SPHR

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Responsibilities

Collaborate with leadership to define and refine B2B ideal customer profiles (ICPs) and target verticals and accounts.

Conduct market research and analyze customer data to test messaging and value propositions for B2B audiences.

Develop and iterate on marketing strategies and campaigns based on insights and feedback from hypothesis testing.

Plan and execute cross-channel campaigns to drive awareness and engagement across focus verticals.

Leverage a mix of channels, including email, paid media, content marketing, webinars, and events, to build brand visibility.

Develop account-based marketing (ABM) initiatives targeting high-value accounts.

Partner with the consumer marketing team to adapt and leverage existing assets for B2B audiences, ensuring alignment in voice and branding.

Collaborate with the consumer team on the development of new marketing collateral, including case studies, whitepapers, sales decks, and product one-pagers.

Work together to execute cross-functional marketing programs that serve both consumer and B2B objectives.

Collaborate closely with sales teams to generate and nurture leads, converting prospects into qualified opportunities.

Build and manage a lead funnel that drives measurable results in pipeline and revenue.

Track campaign performance and provide insights to optimize future efforts.

Serve as the bridge between B2C and B2B efforts, leveraging consumer insights to inform B2B strategies.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B MarketingDemand GenerationGrowth MarketingHands-On ExecutionStrategic ThinkingCRM toolsMarketing automation toolsK-12 education experienceMental health industry experience

Required

5–7 years of B2B marketing, demand generation, or growth marketing experience, ideally within a consumer-driven business with a B2B segment.

Strong analytical mindset with the ability to interpret data, test hypotheses, and iterate on strategies based on insights.

Experience identifying ICPs and developing go-to-market strategies for specific verticals.

Proven ability to develop and execute campaigns across multiple channels. This will primarily be an IC role dotted-line resources coming from the consumer marketing team.

Experience working cross-functionally, especially with consumer marketing teams to adapt assets and align strategies.

Exceptional written and verbal communication skills, with experience creating marketing assets.

Familiarity with CRM and marketing automation tools (e.g. Hubspot)