Be an early applicantLess than 25 applicants

Company

ServiceTitan · 9 hours ago

Lead Product Marketing Manager, Enterprise

United States

Full-time

Remote

Senior Level, Lead/Staff

$126K/yr - $218K/yr

9+ years exp

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CRMInformation Technology

H1B Sponsor Likely

Hiring Manager

Eddie Salas

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Responsibilities

Define and lead Product Marketing’s strategic role in B2B- diagnose the state of enterprise go-to-market, establish the purpose, scope, and impact of product marketing within the Enterprise segment.

Validate our ideal customer profile, including target firmographics and buyer roles.

Develop differentiated positioning and messaging that inspires customers and drives action. Educate both internal and external audiences on our value propositions.

Strategize with sales leadership to develop and deliver sales enablement plans and sales programs to drive pipe generation and progression. Oversee the material development process, co-own the numbers.

Develop go-to-market strategy, execute campaigns, and collaborate with customer success to drive product adoption and growth. Prove efficacy with testing and success metrics.

Serve as ServiceTitan’s center of excellence for Field Marketing and PMM partnership. Partner with Field Marketing to shape content strategy, event briefs, and performance metrics for conferences, executive speaking series, and other activations.

Develop high-level content strategies and creative briefs for full-funnel content including: executive thought leadership pieces, case studies, playbooks, webinars, and video scripts. Propose a content calendar.

Partner with Sales & Customer Marketing to develop customer references, testimonials, case studies, claims, and other social proof assets for external and internal use.

Influence the product roadmap by continually refining and synthesizing your understanding of the market, competition and customers we serve.

Understand customer needs through market analysis, surveys, interviews, win-loss and product usage data. Use understanding to impact strategy.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B SaaS product marketingGo-to-market strategySales enablementContent strategyMarket researchQuantitative skillsStrategic thinkingCross-functional collaborationExecutive thought leadershipCase studiesWebinarsVideo scriptsProject management

Required

9+ years of work experience, including 4+ years in B2B SaaS product marketing, with experience in mid-market (50-1000 employees) and Enterprise audiences.

Ability to create compelling narratives and positioning at both the product and audience levels, with a customer-centric approach.

Strong curiosity, strategic thinking, and quantitative skills, leveraging data to address challenges.

Execution-oriented, with a track record of driving and launching go-to-market campaigns, sales enablement, and content.

Influential collaborator, skilled in working with cross-functional teams and various organizational levels.

Excellent planning abilities, with a history of managing competing priorities and advancing multiple projects.

Self-driven, goal-focused, and highly organized.

Outstanding written and verbal communication skills, including editing and coaching.

Deep understanding of primary B2B activations, including the sales process, field marketing, and what excellent product marketing support looks like for both.

Experience conducting user and market research.

BA/BS degree required.

Preferred

MBA a plus but not necessary.

Benefits

Flexible time off with ample learning and development opportunities to continue growing your career.

Company-paid medical, dental, and vision (with 100% employer paid options and 90% coverage for dependents)

FSA and HSA

401k match

Telehealth options including memberships to Headspace, Galileo, One Medical, Ginger and more.

Parental leave and support

Up to $20k in adoption reimbursement

On demand maternity support through Maven Maternity

Free breast milk shipping through Maven Milk

Pet insurance

Legal advisory services

Financial planning tools

Company

ServiceTitan

Glassdoor

3.4

ServiceTitan is a service management software that helps home service businesses generate more leads and close more sales.

Founded in 2012

Glendale, California, USA

1,001-5,000 employees

http://www.servicetitan.com

H1B Sponsorship

ServiceTitan has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

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Trends of Total Sponsorships

2023 (21)

2022 (79)

2021 (73)

2020 (33)