SQA Services, Inc. · 8 hours ago
Marketing Manager
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Information Technology
Work & Life Balance
Insider Connection @SQA Services, Inc.
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Responsibilities
Maintain company website content, ensuring clarity of reading, correct grammar, and SEO.
Community manager for the company's LinkedIn, Facebook, Twitter, & Instagram accounts.
Write original content for the SQA corporate blog.
Manage paid advertising via Google AdWords and social media ad platforms.
Create and distribute a quarterly newsletter to approximately 10,000 subscribers.
Design artwork for various digital publications, including newsletters and social media posts.
Design/create and order promotional giveaways and materials for trade shows.
Develop and create brochures, white papers, pamphlets, and other information about SQA, SQA’s services, etc.
Manage the company’s attendance at trade shows, conferences, and industry events (promotional materials, administrative tasks, attendance, etc.).
Work with members of Team SQA to align aspects of their digital presence (LinkedIn) to connect best and network with others in the industry.
Encourage participation in and organize group outings to industry events.
Keep up to date on industry events and notify the team when events or news is of interest.
Partner with industry groups to participate in events
Assist with marketing efforts for local chapters of industry organizations.
Work with the Sales team to generate sales leads stemming from marketing materials.
Assist the VP of Sales & Marketing with conversion of marketing efforts into sales leads.
Qualification
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Required
Bachelor’s degree in marketing, Public Relations, English, Journalism, Communications, or a related field
5-7 years’ experience in marketing
Knowledge of marketing and social media analytics (including Google Analytics)
Proficiency with WordPress
Graphic design experience/familiarity with Canva, Adobe Photoshop/Lightroom
Google Analytics Individual Qualification and/or Google AdWords Certified
Experience with Salesforce/Pardot, LinkedIn Sales Navigator
Knowledge of SEO analysis and SEM tools
Benefits
Health, Dental, and Vision coverage ($2000/month approx.)
Dollar-a-day bonus
401k after 1000 hours and one year of employment
Corporate holidays, five annual sick days
Employee recognition, motivational, and team-building events