mllnnl · 9 hours ago
Media Supervisor
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Responsibilities
Lead the creation of comprehensive media strategies that align with client objectives, utilizing both digital and traditional media platforms (TV, radio, print, OOH, digital, social, etc.)
Oversee the media planning and buying process, ensuring optimal use of budgets, accurate targeting, and effective channel mix.
Serve as the main point of contact for clients, presenting media strategies, campaign updates, performance insights, and recommendations for optimizations.
Supervise and mentor junior media planners and buyers, providing guidance, support, and training to develop their skills and enhance overall team performance.
Monitor ongoing media campaigns, track KPIs, and make data-driven decisions to optimize for performance, ensuring delivery against client goals (e.g., ROI, CTR, CPC, etc.).
Build and maintain relationships with media vendors, negotiating rates, placements, and added value to maximize media investments.
Track and manage media budgets, ensuring campaigns are executed within scope while maximizing results.
Create detailed post-campaign reports and presentations, providing in-depth analysis of campaign performance and insights for future media planning.
Work closely with creative, account, and analytics teams to ensure media strategies are fully integrated into the broader marketing objectives.
Stay current on industry trends, emerging media channels, and competitive activity to inform innovative media strategies and recommendations.
Ensure all media plans and campaigns are executed accurately, within deadline, and comply with client and industry standards.
Qualification
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Required
Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
5-7 years of media planning and buying experience, with a strong focus on both digital and traditional media.
Proficiency in media planning tools (e.g., Google Ads, Facebook Ads Manager, The Trade Desk, Nielsen, etc.).
Experience managing media budgets and optimizing for performance across various channels.
Excellent analytical skills with the ability to translate data into actionable insights.
Strong leadership and team management skills, with experience supervising and mentoring junior staff.
Excellent communication and presentation skills.
Ability to manage multiple projects in a fast-paced, deadline-driven environment.
Remote work experience is a plus.
Preferred
Experience with programmatic media buying and advanced targeting strategies.
Familiarity with ad servers and tracking tools such as DoubleClick, Sizmek, or similar.
Google Ads and Facebook Blueprint certifications are a plus.