Monarch Money · 12 hours ago

Growth Marketing Manager, Paid Search (SEM, ASA)

United States

Full-time

Remote

Mid Level

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Responsibilities

Plan, launch, and manage paid search campaigns, focusing on Google Ads, Microsoft Advertising, and emerging search platforms to scale digital media spend profitably.

Conduct in-depth keyword research to identify high-intent, cost-effective opportunities.

Develop bidding strategies to maximize ROI, using a mix of manual and automated bidding tactics (e.g., Target ROAS, Maximize Conversions).

Partner with the Growth Product team to identify CRO opportunities to increase search relevance and design funnel experiments to improve conversion rate for your channel.

Continuously monitor campaign performance, identifying areas for improvement and optimizing for metrics like ROAS, CPA, and CTR.

Perform A/B testing on ad creatives, headlines, and targeting strategies to enhance performance.

Build and implement automation frameworks using platform tools (e.g., Google Ads scripts, automated rules) or third-party solutions to streamline repetitive tasks and improve campaign efficiency.

Analyze search trends, audience behavior, and platform performance to uncover growth opportunities.

Create detailed performance reports with actionable insights for stakeholders, highlighting opportunities for further optimization and scalability.

Work closely with the creative team to develop compelling ad copy and visuals tailored to audience segments.

Collaborate with analytics teams to ensure proper tracking, attribution, and data integration.

Manage weekly and monthly budgets effectively, reallocating resources to high-performing campaigns.

Scale paid search efforts to drive significant user acquisition growth while maintaining profitability.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Google AdsMicrosoft AdvertisingApple Search AdsCampaign Performance AnalysisData-Driven Decision-MakingKeyword ResearchBidding StrategiesA/B TestingAutomation FrameworksBudget ManagementOut-of-the-Box Thinking

Required

Responsible for growing and managing large 7-figures monthly budget

Exceptional analytical skills, with the ability to interpret campaign performance data, identify trends, and make data-backed decisions to optimize and scale campaigns effectively.

Critical out-of-box thinking and penchant for continuously testing new hypotheses.

Benefits

Work wherever you want! As a fully remote company with no central office, we want you to work wherever you are happiest and most productive. Whether that’s out of your home, a co-working space, or elsewhere.

Competitive cash and equity compensation in a hyper growth, early stage company 🚀.

Stipend to set-up your ideal working environment.

Medical, dental and vision benefits (Full time US only).

401k (US only).

Unlimited PTO.

3 day weekend every month! We take off the “First Friday” every month to focus on rest, recuperation, or just having fun!

These benefits are offered to full-time employees only