StackAdapt · 9 hours ago

Director, Product Marketing - Launch Team

United States

Full-time

Remote

Director/Executive

7+ years exp

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Comp. & Benefits

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Responsibilities

Drive product launch strategy, collaborating with product, revenue, marketing and executive teams to create successful go-to-market motions.

Own product messaging, positioning, value propositions and differentiators to drive exponential growth in each vertical and region.

Build a successful launch process for all new products, solutions and features, enabling internal teams and driving the narrative of innovation externally.

Deeply understand the programmatic industry, market trends, and jobs to be done, including client pain points, usage and buying behavior, and the partner ecosystem.

Subject matter expert in identifying market opportunities and connecting customer needs to StackAdapt’s product offerings.

Partner with VP of Product Marketing, CMO and executive leadership to build the category and expand into adjacent markets.

Provide input and strategy into product roadmap, strategy, and pricing based on market and customer research finding, industry analyst interactions and competitive findings.

Conduct ROI/TCO analysis and develop content to help customers make the business case for StackAdapt.

Own the competitive intelligence program, gathering intel on our key competitors and develop differentiation materials for the field and for external consumption.

Support the team in setting clear goals and key results. Ensure that those are communicated and visible across the company and progress is shared regularly.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingGo-to-Market StrategyDigital AdvertisingMarket ResearchCompetitive IntelligenceB2B MarketingMarketing AutomationData-Driven StorytellingProgrammatic Industry KnowledgeROI/TCO AnalysisCreative StrategiesPerformance-Oriented CultureCollaboration Skills

Required

Proven product marketing leader who has built and scaled world-class product marketing teams through creative strategies, great communication, strong partnerships, and engaging culture.

Confident in scaling launch processes and go-to-market (GTM) motions, supporting revenue teams to drive growth and personally owning ambitious revenue targets.

Prior leadership and working experience in ad tech and martech with deep expertise in digital advertising, data, b2b, and marketing automation solutions.

Domain expertise in building strong categories with compelling messaging, positioning and data-driven storytelling.

At least 7 years of experience in a people leadership position has given you a strong set of leadership skills, and a deep understanding of how to build a performance-oriented culture.