Western Digital · 1 week ago
Channel Marketing Manager, Latin America
Miami, FL
Full-time
Remote
Senior Level, Lead/Staff
$94K/yr - $133K/yr
8+ years exp
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Hiring Manager
Ryan Gilmore
Insider Connection @Western Digital
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Responsibilities
Develop and execute channel marketing strategies tailored for Latin America, aligning with overall business goals.
Monitor and report on key performance indicators (KPIs) to evaluate the success of channel marketing programs
Source, evaluate, and manage local marketing agencies and collaborate closely with promoters, monitoring their performance for optimal impact.
Leverage local market insights and “out of the box” thinking to identify and utilize effective marketing channels.
Optimize the marketing mix across online and offline channels to drive partner acquisition, prospect engagement, and revenue growth.
Manage and coordinate a variety of marketing programs, including paid media, email campaigns, webinars, telemarketing, and events, in close collaboration with PR, product, and social media teams.
Manage budgets and allocate resources effectively to maximize ROI on marketing investments
Develop targeted messaging and programs to increase adoption among prospective partners in core markets and key verticals.
Analyze market trends and competitor activities to identify growth opportunities
Create and deliver compelling presentations and marketing materials for partners and internal stakeholders
Provide guidance and support to channel partners to enhance their marketing capabilities
Stay up-to-date with the latest marketing trends and technologies in the Latin American market
Qualification
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Required
Bachelor's degree in Marketing, Business Administration, or related field
8+ years of experience in channel marketing or related field, with a focus on Latin American markets
Proven track record of developing and executing successful channel marketing strategies
Strong understanding of Latin American business cultures and market trends
Excellent project management and organizational skills
Proficiency in CRM software and marketing automation tools
Advanced analytical and problem-solving abilities
Outstanding communication and interpersonal skills
Fluency in English and Spanish required
Ability to travel within Latin America as needed
Results-oriented mindset with a passion for driving growth through channel partnerships
Preferred
MBA or advanced degree
Portuguese is a plus
Benefits
Paid vacation time
Paid sick leave
Medical/dental/vision insurance
Life, accident and disability insurance
Tax-advantaged flexible spending and health savings accounts
Employee assistance program
Other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity
Tuition reimbursement
Transit
The Applause Program
Employee stock purchase plan
Western Digital Savings 401(k) Plan
Company
Western Digital
Western Digital helps customers capture, preserve, access, and transform an ever-increasing diversity of data.
10001+ employees
H1B Sponsorship
Western Digital has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (378)
2022 (559)
2021 (560)
2020 (342)
Funding
Current Stage
Public CompanyTotal Funding
$901.37M2023-10-31Post Ipo Debt· $1.37M
2023-01-31Post Ipo Equity· $900M
2015-09-30Post Ipo Equity
Leadership Team
David Goeckeler
Chief Executive Officer
Bob Eulau
Chief Financial Officer
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