GOBankingRates · 3 days ago

SEO Manager, CardCritics (100% Remote, Anywhere in USA)

Los Angeles, CA

Full-time

Remote

Mid, Senior Level

$135K/yr - $145K/yr

5+ years exp

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Responsibilities

Drive significant organic traffic growth by owning and executing a comprehensive SEO content roadmap that aligns with business goals and consistently meets measurable targets.

Enhance site visibility and rankings through collaboration with editorial, product, and technical teams, ensuring both content and product features are optimized for SEO.

Improve performance metrics by analyzing SEO data, identifying opportunities, and recommending actionable strategies to increase rankings, engagement, and conversions.

Lead the SEO Content Strategy and Roadmap Initiatives for CardCritics.com: Take full ownership of developing, refining, and executing a comprehensive SEO content strategy that aligns with business goals. Build and maintain a detailed content roadmap for the site, ensuring timely and high-quality delivery of initiatives to drive organic traffic growth.

Collaborate with Editorial Teams to Implement SEO Roadmap Initiatives: Work closely with editors and writers on our editorial team to oversee the successful execution of SEO content strategies. Provide clear guidance on SEO best practices, keyword usage, and content structure to ensure that all published content aligns with SEO goals and enhances user engagement.

Project Management and Task Delegation: Assist in managing and prioritizing the SEO roadmap by breaking down projects into actionable tasks, ensuring clear deadlines and deliverables are communicated. Monitor progress and reallocate resources as needed to meet goals efficiently.

Collaborate with Product Teams to Shape the Product-Led SEO Roadmap: Work in partnership with product development teams to influence and shape SEO strategies that are built into the product roadmap. Identify opportunities where product features can boost organic search performance and advise on SEO-friendly enhancements to grow organic traffic through product innovations.

Work with Technical SEO (TSEO) Teams to Ensure SEO Compliance: Partner with TSEO specialists to ensure that websites meet current SEO best practices, including site speed, mobile usability, structured data, and technical optimization. Identify new opportunities for enhancing site performance, fixing technical issues, and improving organic rankings.

Contribute to Goal Setting (OKRs) and Monitor SEO Performance: Assist in setting SEO-related Objectives and Key Results (OKRs) to ensure that strategic initiatives are aligned with broader business goals. Monitor the progress of these initiatives and adjust tactics as needed to meet or exceed set objectives.

Analyze SEO Performance Metrics and Drive Action: Regularly review key SEO performance metrics such as organic traffic, rankings, and engagement. Use these insights to identify trends, issues, and areas for improvement. Proactively recommend actionable strategies for the SEO team to implement, driving continued growth and optimization.

Report SEO Performance to Business Leadership and Identify Opportunities: Communicate SEO performance results and insights to senior business leaders, providing clear updates on progress toward goals, upcoming challenges, and key opportunities to expand organic traffic growth. Develop presentations and reports that explain SEO strategies in business terms.

Conduct Keyword Research and Competitive Analysis: Lead efforts in keyword research to identify new content opportunities, trends, and competitive gaps. Analyze competitor strategies to uncover potential areas for improvement or new initiatives to enhance our SEO efforts.

Perform On-Page Optimization Audits: Conduct in-depth on-page SEO audits to ensure content and technical elements such as meta descriptions, headers, internal linking, and schema markup are optimized for search engines. Provide actionable recommendations to improve content quality, keyword targeting, and user experience.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

SEO StrategyKeyword ResearchTechnical SEOContent OptimizationPerformance AnalysisData AnalysisSearch Engine AlgorithmsProject ManagementCollaboration SkillsPresenting Skills

Required

At least 2 years of recent experience driving traffic growth with data-based SEO strategies and roadmaps for sites that offer information to help consumers make informed decisions about credit cards.

At least 5 years of paid professional work experience including 4 years in SEO roles.

Strong skills in search engine algorithms and updates, content and technical SEO, analyzing performance data to make recommendations, and presenting to senior audiences.