Oshi Health · 4 days ago

Senior Manager of Lifecycle Marketing

Chicago, IL

Full-time

Remote

Senior Level, Lead/Staff

$135K/yr - $175K/yr

5+ years exp

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Health CareMedical

Growth Opportunities

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Responsibilities

Own and execute lifecycle marketing strategies to increase engagement, conversion, and retention.

Lead the development, execution, and optimization of email marketing campaigns and newsletters, including customer segmentation, automation, and A/B testing.

Collaborate internally with the product, design, and content teams to create personalized and impactful communications that resonate with different customer segments.

Monitor and analyze key lifecycle metrics (e.g. retention, engagement, CTR, etc.) to optimize campaigns and report performance to stakeholders.

Manage and improve CRM strategies across email, SMS, and other channels.

Optimize the onboarding process to ensure customers are fully engaged from the start, improving activation and reducing churn.

Support retention initiatives, including win-back campaigns, product usage nudges, and referral campaigns.

Work closely with data and analytics teams to gather insights and refine marketing tactics based on performance metrics.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Lifecycle MarketingEmail MarketingCRM StrategiesMarketing Analytics ToolsA/B TestingSQLProject ManagementSalesforce Marketing CloudMetabaseTableauUser SegmentationHealthcare Industry Knowledge

Required

5-10+ years of relevant experience in CRM, Lifecycle/Engagement/Retention marketing, or Integrated/Loyalty Marketing with a proven track record of driving member acquisition, retention, and revenue growth, within B2C or B2B2C contexts.

3+ years in digital healthcare.

Demonstrated success managing at least two of the following channels: direct mail, email, phone, SMS, or push notifications.

Proficient with marketing analytics tools (e.g. Metabase or Tableau) with the ability to interpret data and turn insights into actionable strategies.

Ideally familiar with relevant database tools and coding languages such as SQL to oversee data pulls and more complex analytics.

Exceptional project management skills, with the ability to manage multiple initiatives and coordinate cross-functional teams, especially within a remote environment.

Skilled in product and marketing analytics tools and experienced in running growth experiments, including A/B and multivariate testing, to optimize lifecycle marketing initiatives (e.g., SFMC, Litmus, etc.).

Self-starter with a strong work ethic, organizational skills, and the ability to adapt expertise to new environments, applying learnings to drive efficiency and scalability.

Excellent verbal and written communication skills, with a track record of effectively presenting strategies, insights, and recommendations to partners and internal stakeholders.

Understanding of user segmentation and behavioral patterns.

Bachelor's degree in marketing, statistics, or a related field.