Plaid · 1 week ago
Marketing Operations
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BankingFinance
Comp. & BenefitsH1B Sponsor Likely
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Responsibilities
Manage and optimize the Martech stack to ensure seamless integration, system performance, and data flow across marketing tools.
Lead Marketo operations as the DRI/SME, including lead management, automation, reporting, and troubleshooting.
Collaborate with cross-functional teams (Sales, Marketing, Business Systems) to align marketing operations with business objectives and ensure smooth execution of initiatives.
Drive data strategy and governance to ensure high-quality, accurate marketing data for segmentation, targeting, and decision-making.
Ensure compliance with data privacy regulations (e.g., GDPR, CCPA) and industry best practices in marketing data handling and system usage.
Qualification
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Required
5-7 years of experience in marketing operations, preferably within the B2B space, with a proven track record of driving results through operational excellence.
Experience with Marketo (or similar marketing automation platforms), including campaign creation, management, and optimization, as well as integrating it with CRM systems and other marketing technologies.
Proficient in Tableau or other data visualization tools, to help communicate complex data insights clearly and effectively to stakeholders.
SQL expertise for data querying and analysis, with the ability to extract, manipulate, and analyze large datasets to inform decision-making.
Outstanding interpersonal skills, with a demonstrated ability to build strong relationships, influence stakeholders, and collaborate across cross-functional teams at all levels of the organization.
Comfortable with change and ambiguity, thriving in fast-paced and evolving environments, and able to adapt quickly to shifting priorities and new challenges.
Proactive, self-starter mindset, with the ability to take initiative, anticipate challenges, and drive projects forward with minimal direction.
Benefits
Medical
Dental
Vision
401(k)
Company
Plaid
Plaid provides companies with the tools and access needed for the development of a digitally-enabled financial system.
H1B Sponsorship
Plaid has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (17)
2022 (63)
2021 (44)
2020 (23)
Funding
Current Stage
Late StageTotal Funding
$734.3MKey Investors
Altimeter CapitalGoldman Sachs Investment PartnersSpark Capital
2021-08-17Series D
2021-04-07Series D· $425M
2018-12-11Series C· $250M
Recent News
2024-12-13
2024-10-29
Payments Dive
2024-10-29
Company data provided by crunchbase