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Company

Cowbell · 10 hours ago

Director, Product & Lifecycle Marketing

Pleasanton, CA

Full-time

Remote

Director/Executive

10+ years exp

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Responsibilities

Define and lead product marketing strategy including the practice area roadmap, priorities, tools, stakeholder collaboration process, and metrics

Develop and lead GTM research, development, planning, collaboration and campaign tracking

Define and scope lifecycle marketing including team roles, build-out, tools, and metrics

Manage a small team of product and lifecycle marketing experts

Drive alignment across product, marketing, and sales

Work in partnership with key marketing peers including agency marketing, content, and brand to drive successful campaign results

Define and measure impact through OKRs and key performance indicators (KPIs)

Responsible for monitoring trends and competitors in the marketplace against current and future product offerings

Develop strong relationships with key stakeholders and drive marketing excellence within and outside of the company

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingInsurance DistributionCommercial Insurance ExperienceLifecycle MarketingWholesale Distribution ChannelsRetail Distribution ChannelsStrategic PlanningRelationship Building

Required

Minimum 10 years of product and/or lifecycle marketing experience in commercial insurance

A bachelor’s degree in marketing or a related field is required

Product Marketing ninja with a thorough understanding of insurance distribution and the regulatory environment

Experience with wholesale and retail distribution channels

Self-starter who is a consummate team player and driven to succeed

Ability to drive for results, deal with ambiguity, solve problems, drive decisions, see trends/patterns within data sets, and identify root causes

Excellent communication, presentation, persuasion, time management, strategic planning and analytical skills

Maintain a working knowledge of all underwriting, product, and program activities

Ability to develop, present, and execute effective business plans and budgets to meet stated goals

A team player with experience building strong relationships both internally and externally, and with a strong sense of self-initiative and desire to succeed

Ability to develop credibility in unfamiliar environments; including agency partners, affinity prospects, regulators, senior leaders, and cross-functional project teams

Negotiation skills to resolve differences while maintaining positive working relationships

Proven leadership, influencing, and negotiation skills in a highly matrixed environment

Proven ability to cultivate an active network of external relationships to meet business and strategic goals

Preferred

An out-of-the-box thinker who knows insurance is traditionally boring but is brave enough to challenge the norm to drive an effective campaign

Benefits

Employee equity plan for all and wealth enablement plan for select customer facing roles

Comprehensive wellness program, meditation app subscriptions, lunch and learn, book club, happy hours and much more

Professional development and the opportunity to learn the ins and outs of cyber insurance, cyber security as well as continuing to build your professional skills in a team environment