Red Canary · 8 hours ago

Senior Manager, Field Marketing

United States

Full-time

Remote

Senior Level, Lead/Staff

$123K/yr - $175K/yr

6+ years exp

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Responsibilities

Drive and execute high impact field marketing programs to achieve business goals by building pipeline, accelerating new business, supporting customer expansion

Own the field marketing strategy across multiple segments and territories, working closely with field, partner, and marketing leadership

Collaborate with field leaders to turn messaging, content, and campaigns into realized value and drive revenue goals.

Maintain a strong feedback loop between sales and marketing to optimize pipeline generation and improve sales conversions

Hire, manage, and coach a team to support program delivery, enablement, and sales reps in those territories

Maintain strong alignment with the growing field organization while developing scalable programs tied to key accounts, segments, and partners across multiple regions in North America

Rigorously track and monitor how your programing impacts opportunity generation, pipeline progression, regional top deals, ACV attainment, and other key data points through Tableau and Salesforce

Use the data to propose regional campaigns; create quarterly and annual strategies to meet and exceed business KPIs

Work cross functionally with Channel & Alliances on our partner field marketing strategy, using data to prioritize resources to accelerate deals, generate new pipeline, and drive joint opportunities

Evaluate new industry events and programs for their ability to generate or progress pipeline

Work cross functionally across marketing, sales, partner and customer success to align and deliver campaigns tied to our GTM strategy and ensure strategic follow up

Team up with the corporate and product marketing teams to make sure our branding and messaging are consistent in all field marketing programs

Track and report on the budget and overall expenses for your programs; measure and optimize ROI on events to develop future programs

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B technology marketingField marketingManaging high growth teamsSalesforceTableauBudget managementProject managementMarketing degreeCross-functional collaboration

Required

6+ years B2B technology marketing experience, preferably at leading SaaS companies

3+ years in field marketing

2+ years managing high growth teams

Demonstrated experience working cross functionally to create effective field marketing strategies and campaigns that drive and progress quality pipeline to hit business goals

Highly collaborative, with demonstrated ability to build strong working relationships across multiple departments and functions to drive results

Strong project and budget management skills, including the long term planning needed to build scalable programs

Embraces creativity with a data-driven mindset

Demonstrated effectiveness at managing all aspects of a field campaign, including contracts, working with digital marketing, product marketing, ADRs, and AEs to drive attendance, content planning, speaker coordination, and post-event follow up

Proficient in Salesforce and Tableau

BA or BS in marketing or communications or equivalent experience