Blue Cross NC · 8 hours ago

Principal Communications Advisor

Remote - North Carolina

Full-time

Remote

Senior Level, Lead/Staff

$83K/yr - $149K/yr

8+ years exp

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Comp. & Benefits

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Responsibilities

Develops, plans and executes high profile, highly sensitive and/or complex communications activities that promote the company and position the company and/or division favorably to key stakeholders, including current and potential employees, the news media, business and community leaders, consumers, employer groups, the financial community and health care providers.

Works closely with other departments, as well as external partners and stakeholders, to deliver, and execute on, superior communications and engagement plans that are strategic, measurable and aligned with corporate and/or divisional goals.

Provide strategic communications counsel that supports the success of individual projects, enterprise goals and executive messaging.

Responsible for high profile, highly sensitive and/or complex initiatives.

Routinely provide advice and counsel to senior leaders on matters pertaining to communications and/or media relations and/or employment branding.

Lead formal and informal cross-functional teams in support of corporate projects and strategic initiatives.

Identify, analyze and understand target audiences and their specific communication needs – and develop effective messages for those audiences.

Develop effective strategies and comprehensive communication plans to promote the company and/or division’s position and meet specific business objectives or manage emerging issues.

Consult with other team members, management, executive leadership and subject matter experts in the development of effective communications or engagement strategies and company positions on issues.

Develop appropriate communication deliverables in support of internal communications, employment branding, public relations and/or divisional initiatives, including, but not limited to, news releases, talking points, internal news articles, speeches, intranet and intranet content and social media posts.

Researches, refines, analyzes, summarizes and makes use of relevant information in preparation of communications.

Possess an expert level understanding of techniques and strategies for using a variety of internal, external and social media communications channels.

Deliver well-written, edited, style- and audience-appropriate communications across all types of media (written, spoken, social, Web).

Work collaboratively with other communications areas to ensure a consistent approach to corporate communication needs.

Assist with or lead events and conference planning and execution as needed.

Support enterprise and corporate projects as needed.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Strategic communicationsMedia relationsEmployment brandingSocial media communicationsCross-functional collaborationEvent planningCollaboratorStrategic thinker