Tinuiti · 8 hours ago
Sr. Audience Insights, Manager
United States
Full-time
Remote
Senior Level
$90K/yr - $100K/yr
6+ years exp
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Responsibilities
Lead, maintain, and refine core audience groupings across key verticals, firmographics, and demographics.
Conduct deep research across targeted verticals to provide insights that guide marketing strategies, positioning, and messaging.
Develop comprehensive audience insights reports that inform marketing, sales, and commercial strategies across Tinuiti’s business units.
Collaborate with the marketing and sales teams to deliver actionable insights that drive targeted lead generation and personalized campaigns.
Build audience profiles and frameworks that guide audience engagement and personalization efforts.
Work cross-functionally with the commercial team to provide key audience insights that shape market positioning and sales strategies.
Deliver insights that support both broad marketing campaigns and vertical-specific strategies, helping to drive revenue growth and expand client reach.
Qualification
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Required
6+ years of experience in consumer insights, market research, or a similar role, preferably within a B2B environment.
Proven ability to conduct data-driven research and turn insights into compelling stories that influence strategic decisions.
Strong verbal and written communication skills to present findings to stakeholders.
Highly collaborative and skilled at partnering with cross-functional teams to align on strategic initiatives.
Expertise in audience segmentation and leveraging insights to create value-driven marketing and sales strategies.
Ability to manage multiple priorities and deliver insights in a fast-paced environment.
Benefits
Unlimited PTO: At Tinuiti, we believe you deserve time to rest and enjoy life unplugged from your devices.
Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
Retirement: Match up to 4% of your contributions at 100% with immediate vesting
Perks and Wellness: Fringe, Forma, Thankful giving, Equity
Learning and Development: Mentor program and more
Company
Tinuiti
Tinuiti is a data-driven digital marketing agency specializing in full-service online marketing.
1,001-5,000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Antares
2020-12-02Acquired· undefined
2019-08-22Debt Financing· undefined
Leadership Team
Zach Morrison
Chief Executive Officer
Justin Manus
Chief Technology Officer
Recent News
Morningstar, Inc.
2024-11-13
Company data provided by crunchbase
