ReviveHealth · 9 hours ago

Customer Marketing Analytics Manager-PowerBI

Ponte Vedra Beach, FL

Full-time

Remote

Mid Level

3+ years exp

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ConsumerHealth Care

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Responsibilities

Design, build, and maintain PowerBI dashboards for member engagement metrics and marketing performance

Create automated reporting solutions that scale across multiple customer segments

Develop intuitive visualizations that effectively communicate insights to various stakeholders

Own dashboard access, permissions, and governance

Ensure data accuracy and reliability across all reports

Train team members on dashboard usage and interpretation

Track and analyze member behavior across all engagement channels (email, SMS, social)

Develop cohort analyses to understand member behavior patterns

Create predictive models for member engagement and churn

Monitor key performance metrics including: Member activation and retention rates, Campaign effectiveness and ROI, Channel performance, Customer journey analytics, Engagement funnel metrics

Partner with marketing teams to define and track KPIs

Create regular reports for various stakeholders (Executive, Marketing, CS teams)

Develop custom analyses for specific business questions

Present findings and recommendations to leadership

Support data-driven decision making across departments

Ensure data quality and consistency across all platforms

Manage integration between various data sources (Braze, CRM, etc.)

Troubleshoot data discrepancies and resolve reporting issues

Document data sources and reporting methodologies

Maintain data dictionary and metric definitions

Qualification

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PowerBISQLData visualizationMarketing analytics toolsPythonRStatistical analysisDAX formulasHealthcare analyticsA/B testingExcelGoogle AnalyticsMarketing automation platforms