Follett Learning · 1 day ago

Product Activation & Growth Specialist

United States

Full-time

Remote

Entry, Mid Level

2+ years exp

Maximize your interview chances

EducationInformation Technology

Insider Connection @Follett Learning

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Conduct outbound campaigns (email, calls, webinars) to inform customers about the new fundraising functionality.

Create tailored outreach strategies targeting customers who might benefit most.

Collaborate with product marketing to develop promotional materials like videos, guides, and email templates.

Guide customers through the setup and activation of the fundraising feature.

Provide live support (calls, video demos) to remove friction during onboarding.

Monitor activation metrics and follow up with customers who drop off before completing activation.

Identify existing customers using free or competing tools through usage data and outbound discovery efforts.

Develop personalized outreach to engage and convert these users, highlighting the value of the new functionality.

Partner with marketing to design win-back incentives or campaigns for competitive users.

Track KPIs like activation rates, time-to-activation, and competitive conversions.

Provide regular reports to leadership, identifying trends and improvement opportunities.

Other duties as assigned.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

SaaS productsPerformance metricsLive demosWebinarsFundraising platforms