146 applicants

Company

Vertex Inc. · 7 hours ago

Customer Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

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H1B Sponsor Likely

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Responsibilities

Conceptualize new use cases to engage early stage prospects in a personalized and automated fashion.

Manage requests and proactively serve as the primary sales team liaison for prospect account targeting.

Research target accounts and corresponding prospects required to successfully launch account plays.

Collaborate closely with Sales, as well as Product Marketing to develop segment, industry, and role-based messaging.

Strategize, design, and execute personalized ABM customer acquisition programs at scale.

Manage the budgets and vendors necessary to deploy ABM programs.

Communicate outbound prospecting plans, deliverables and milestones to sales and marketing teams.

Deploy account-specific tactics to deliver personalized content aligned to the buying journey.

Support loading and tracking of outbound targets, as well as monitor follow-up performance.

Collaborate with Marketing Operations to develop the appropriate success metrics for ABM programs.

Extract data from Salesforce, Google Analytics, and other systems to derive insights and optimize performance.

Conduct A/B testing of messaging and tactics to continually optimize response and conversion rates.

Drive the ongoing connection and feedback loop between data, targeted accounts, and campaign performance.

Participate in other projects or duties.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Account Based MarketingB2B Demand GenerationSalesforceGoogle AnalyticsContent StrategyData MiningA/B TestingCRM ApplicationsDemandbaseEngagioTerminusMicrosoft Office

Required

Bachelor’s Degree in Marketing, Business, or a related field; or equivalent experience

Five (5) plus years of B2B demand generation experience (preferably in enterprise software)

Two (2) years of account-based marketing experience

Proficiency with CRM-related applications (preferably Salesforce and Pardot)

Analytical approach to data mining and a strong grasp of marketing attribution and ROI

Process-oriented thinking, attention to detail, and working knowledge of A/B testing approaches

Ability to learn and understand core product functionality and market needs

Proven ability to manage multiple projects simultaneously under tight deadlines

Excellent communication skills, both written and verbal

Ability to listen and understand information and communicate the same

Must possess good organizational skills

Must be results oriented, customer focused, and exhibit good interpersonal skills

Proficiency in Microsoft office packages

Sufficient knowledge of business communications, including telephone, voicemail, and e-mail and operations of office machines, such as photocopier, scanner, and fax

Demonstrated hands-on experience with planning and execution of prospecting programs that directly contribute to pipeline growth

B2B demand generation and account targeting methodologies

Audience segmentation and content mapping to a buyer’s journey

Google Analytics and deriving actionable insights from data for decision making

CRM tech stack (preferably salesforce.com and Pardot)

Or equivalent combination of education and/or experience

Preferred

Familiarity with tools like Demandbase, Engagio and Terminus a significant plus.

Company

Vertex Inc.

The rapid changes taking place in today’s global business, technology, and regulatory environments are having a compounding effect on the complexity of indirect tax management and putting more pressure on the corporate tax function than ever before.

Founded in 1978

King Of Prussia, Pennsylvania, USA

1,001-5,000 employees

https://www.vertexinc.com

H1B Sponsorship

Vertex Inc. has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

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Trends of Total Sponsorships

2023 (4)

2022 (13)

2021 (9)

2020 (6)