Interplay Learning · 9 hours ago

Customer Marketing Manager (Contract, SaaS)

United States

Full-time, Contract

Remote

Mid, Senior Level

$60/hr - $60/hr

5+ years exp

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Growth Opportunities

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Responsibilities

Support customer marketing across each stage of the post-sale journey, including implementation, onboarding, usage/adoption, renewal, cross-sell and upsell, loyalty, and advocacy, contributing to goals of increased NDR and reduced churn.

Identify opportunities for brand intervention across the post-sale journey, including content development, activations, and channel-specific initiatives.

Cultivate a deep understanding of our markets and our customers: who they are, their priority initiatives, decision criteria, success measures, pain points, and customer lifecycle.

Support creation of enablement and marketing collateral as needed, including enablement presentations and talk tracks, info sheets, white papers, video scripts, and blog posts.

Collaborate with the Interplay Customer Success team members to analyze available data and develop plans to enhance key touchpoints in the post-sale journey (eg, renewals, high-use/expansion, cross-sell).

Draft landing page and email copy for Hubspot and ChurnZero activations based on understanding of campaign objectives and target audience(s).

Help develop customer advocacy programs, including strategic customer references and referrals.

Collaborate with marketing and CS stakeholders on development of standardized customer resource hub via Highspot.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Customer MarketingLifecycle MarketingSaaS MarketingB2B MarketingContent DevelopmentStrategic PartnershipsEmail MarketingHubspotChurnZeroHighspotCross-Functional Collaboration