Guideline · 1 day ago
Creative Director
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Responsibilities
Define, drive, and execute a creative direction that reflects our evolving identity and aligns with company goals.
Lead our brand refresh initiatives to create a distinctive and recognizable brand identity that matches our size, scale, and impact.
Establish brand guidelines and ensure consistency across all mediums and channels.
Mentor, grow, and empower a talented team of designers, fostering a collaborative culture of creativity.
Partner with product and UX teams to create an optimal, unified experience across all customer-facing platforms, ensuring our visual and creative elements contribute to a seamless user journey — from marketing and sales touchpoints to in-app experiences.
Build and drive a well-oiled production machine — from concept development, to copy, to final design asset delivery.
Continually iterate to establish a culture of fruitful collaboration and ultimately — impactful work.
Build a productive relationship with our L&C team, partnering closely with them to push for impact while keeping our creative content compliant.
Inspire design thinking and approaches across cross-functional partners to elevate the creative output on the team.
Stay informed on industry trends, emerging technologies, and competitor creative strategies to keep our brand fresh, relevant, and ahead of the curve.
Communicate effectively with leadership and other departments to align creative efforts with broader company goals and KPIs.
Qualification
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Required
10+ years experience' in a creative role, with at least 5 years experience' in a leadership position, ideally within fintech, SaaS, or related tech industry.
Comfort in different marketing and platform media — web, mobile, paid social, email, direct mail, motion design, out-of-home, and more.
Proven track record of developing and executing successful campaigns across digital and traditional channels — showing ability to turn vision into brand storytelling.
Strong portfolio showcasing creative direction, high-level craft, and compelling brand narratives.
Ability to lead as a player-coach: directing work but also flexing to take on individual deliverables when needed.
Expertise with standard creative tool suites, especially Figma.
Benefits
Flexible time off in addition to company holidays — We observe the NYSE Holiday Calendar
401(k) with matching contributions — We use our own platform and match 100% of the first 3% contributed, and 50% of the next 2% (for a max employer contribution of 4%)
100% employer-paid healthcare, vision, and dental insurance for employees and 70% coverage for dependents
Opt-out credit if all three plans are waived
Health Savings Account and Flexible Spending Accounts
Disability and life insurance options
Mental health benefits, including therapy and coaching through Modern Health, for employees and their dependents
Paid parental leave for birthing and non-birthing parents
Sabbatical after 5 years of employment
Annual learning and development stipend — We reimburse approved professional development expenses, up to $750 per employee per year.
Company
Guideline
Guideline is a retirement plan platform that offers the all-inclusive 401(k) and full-stack solution for growing businesses.
Funding
Current Stage
Late StageTotal Funding
$339MKey Investors
General AtlanticTiger Global ManagementFelicis
2021-06-16Series E· $200M
2020-07-29Series D· $80M
2018-12-12Series C· $35M
Recent News
2024-01-31
2023-08-16
evolutionvcp.com
2022-02-24
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