Genea · 8 hours ago

Product Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$110K/yr - $130K/yr

5+ years exp

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Responsibilities

Craft compelling, differentiated messaging and positioning that resonates with target customers by clearly articulating product benefits, differentiators, and use cases.

Create and maintain messaging frameworks to support sales, marketing, and product alignment.

Educate internal teams on product messaging to ensure consistency and clarity across all communications.

Develop, plan, and execute product launches with cross-functional teams, leveraging comprehensive GTM strategies and tactics to drive measurable results.

Build GTM plans that elevate the unique value proposition of each product while aligning with broader business goals.

Partner with product, sales, and marketing teams to ensure alignment on product roadmaps, campaign initiatives, and launch strategies.

Conduct ongoing market research and competitive analysis to identify trends, customer needs, and opportunities for differentiation.

Serve as the market expert, leveraging insights to inform messaging, product strategy, and go-to-market plans.

Develop and refine sales tools, presentations, and training materials to empower the sales team.

Work closely with sales and alliances teams to ensure alignment on value propositions, training, and support plans.

Produce and oversee impactful content, including collateral, thought leadership pieces, videos, blogs, website content, and more, to accelerate the buyer's journey and drive engagement.

Collaborate with the marketing team to execute product-centric campaigns across digital, social, and event channels.

Build and manage customer advocacy programs, including case studies, testimonials, referrals, and speaking engagements.

Gather customer feedback to influence product development and marketing initiatives.

Act as a liaison between product, marketing, and sales teams to ensure cohesive strategies and shared goals.

Partner with product teams to incorporate customer insights and case studies into marketing, sales, and product strategies.

Drive differentiation and market leadership through innovative messaging and positioning.

Accelerate customer growth with aligned GTM strategies and impactful sales enablement.

Ensure cross-functional collaboration to deliver measurable business outcomes.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product marketingMessaging frameworksGTM strategiesSales enablement toolsB2B technologySecurityIoTMarket researchCompetitive analysisContent developmentCustomer advocacy programsData-driven decision-making