True North Custom · 6 hours ago

Paid Media Specialist

Chattanooga, TN

Full-time

Remote

Entry, Mid Level

2+ years exp

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Responsibilities

Assist the senior team in creating and building out highly effective digital campaigns to help drive toward great outcomes for our clients.

Help healthcare clients find success in engaging their community while staying on-target to achieve defined KPIs and objectives.

Assist in providing campaign insights and recommendations weekly and monthly through campaign data and reporting.

Qualification

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Digital MarketingPaid Media CampaignsGoogle AdsConversion TrackingA/B TestingGoogle Tag ManagerGoogle AnalyticsMulti-channel CampaignsMicrosoft AdsMeta Business ManagerLinkedIn AdsNative AdsSpotify AdsPandora AdsTikTok AdsOTT AdsConversion Landing Page Tools

Required

2-3 years of proven experience writing ads, building, launching, optimizing, analyzing, and reporting on multi-channel paid media campaigns

Experience running media including: Google Ads (paid search, display, YouTube, etc.), Microsoft Ads, Meta Business Manager, LinkedIn, native ads, Spotify/Pandora ads, TikTok ads, OTT

Experience in reporting to showcase campaign data effectively to clients

Experience in setting up conversion tracking through Google Tag Manager and Analytics

Experience in recommending and implementing adjustments to campaign components to enhance results (example A/B testing)

Experience with conversion landing page tools