Cerbo · 6 hours ago

Director of Marketing

Portland, OR

Full-time

Remote

Director/Executive

5+ years exp

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Electronic Health Record (EHR)Health Care

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Responsibilities

Develop and implement a comprehensive marketing strategy to drive pipeline creation aligned with the company’s business objectives.

Identify market opportunities, trends, and challenges within the EHR and healthcare technology sectors.

Collaborate with executive leadership to set marketing goals, budgets, and key performance indicators (KPIs).

Oversee the development and maintenance of the company’s brand, ensuring consistency across all marketing channels.

Lead initiatives to enhance brand awareness and establish the company as a leader in the EHR industry.

Ensure that all marketing materials and activities are clinic-centric and reflect the company’s mission and values.

Drive lead generation and customer acquisition strategies through digital marketing, content marketing, events, and other channels.

Optimize marketing funnels to increase conversion rates and maximize return on investment (ROI).

Leverage data and analytics to refine marketing campaigns and improve performance.

Collaborate with product management and sales teams to develop go-to-market strategies for new and existing EHR products.

Create compelling product positioning, messaging, and value propositions tailored to target audiences.

Develop and execute product launch plans, including communication strategies and collateral creation.

Manage relationships with external agencies, vendors, and partners, including design and marketing agency.

Ensure alignment between marketing, sales, and product teams to drive cohesive and effective campaigns.

Foster a 'yes we can' mindset within the team, promoting collaboration and problem solving.

Conduct ongoing market research to understand customer needs, preferences, and behavior.

Analyze competitor activities and market dynamics to inform strategic decisions.

Provide insights and recommendations to the executive team based on research findings.

Develop and manage the marketing budget, ensuring efficient allocation of resources.

Monitor and report on the effectiveness of marketing spend, adjusting strategies as needed to achieve goals.

Utilize CRM systems to track customer interactions and analyze data to improve customer engagement and retention.

Oversee the management of marketing automation tools and CRM systems to optimize lead generation, nurturing, and conversion.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Healthcare technologyMarketing strategyBrand managementDemand generationProduct marketingHubSpotDigital marketingSEO/SEMContent marketingMarketing automationCRM systemsProject management