Lumen Technologies · 7 hours ago

VP Marketing Operations

United States

Full-time

Remote

Director/Executive

$168K/yr - $259K/yr

15+ years exp

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Responsibilities

Oversee Lumen’s Customer Marketing Data Platform and Marketing Data, Analytics and Insights team to build a robust, metric-based marketing performance engine that delivers continuous improvement insights and drives increases in pipeline, customer penetration, sales & revenue impact. The candidate will lead the creation and maintenance of robust reporting frameworks that track key performance indicators (KPIs) and provide actionable insights to the marketing team and executive leadership.

Supervise the Marketing Technology team, providing executive leadership and strategic direction to leverage investments and innovations in marketing & sales technology (Adobe, SDFC, etc.).

Partner closely with the SVP of Sales Enablement & Operations to ensure a One Lumen approach to all aspects of our commercial technology stack.

Manage the Marketing Program Management function across all campaigns, programs and creative deliverables to provide highly connected, impactful and on-time projects that improve marketing and sales performance across the funnel.

Collaborate with Lumen’s VP of Growth Marketing, VP of Corporate Communications, Vice President of Brand, Product and Solution Marketing and SVP of Sales Enablement & Operations to deliver highly effective marketing program management, analytics & insights, and marketing operations services.

Head strategic planning for Marketing, inclusive of defining the organization's marketing impact goals, ensuring alignment to overall Lumen business objectives, leverage customer segmentation insights to lead the alignment of marketing investment mix to areas of growth and opportunity.

Facilitate the adjustment and enhancement of Marketing KPIs as necessary to better assess performance and adjust ongoing marketing strategies & programs as needed.

Lead, mentor, model, coach and develop a high-performing marketing operations team. Foster a culture of continuous improvement and data-driven decision-making and operational excellence.

Qualification

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Marketing OperationsAdobe Marketing CloudData AnalyticsB2B Marketing TechnologyArtificial IntelligenceBudget ManagementTeam Management