GroRapid Labs · 16 hours ago
Web3 Head of Marketing ( DeFi ) $150K - $200K Remote
San Francisco, CA
Full-time
Remote
Mid, Senior Level
$150K/yr - $200K/yr
3+ years exp
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Responsibilities
Coordinate and direct our marketing strategy, working closely with Leadership, BD, and Product to curate schedules and procure necessary resources
Assist with the fine-tuning of our go-to-market strategy. Coordinate with BD and Tokenomics to implement all prongs.
Coordinate with UI/UX design to optimize our product’s design and implement intelligent marketing strategies into its flow. Create copy to clearly communicate what our system does to our potential users
Carry out typical performance-marketing strategies, set KPIs, and measure outcomes, using the results of such to fine-tune our approach
Architect and execute our Community-building strategy, working closely with our Community Manager to design a regular schedule of events and activities for the purpose of growing a sustainable, organic, and engaged community
Architect, construct, and execute marketing campaigns at important moments, such as our project announcement and our token launch. Engineer effective marketing funnels
Translate our vision, product, and team story into a cohesive narrative; utilize available resources to communicate that narrative to potential customers and partners. You will work closely with the Product team to accomplish this outcome.
Design, direct, and coordinate our social media strategy, delegating where necessary
Research and develop compelling Customer Value Propositions and the associated GTM strategy to activate them
Brand Building: Establishing a strong brand identity through all marketing channels
Work with partners to create media-friendly co-marketing campaigns
Cross-functional Collaboration: Working closely with other departments like sales and product to unify the brand voice
Qualification
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Required
3+ years of marketing experience
1+ years of marketing experience in a leadership role
1+ years of marketing experience in startups
2+ years of involvement in DeFi
Bachelor’s Degree in Communication, Marketing, or similar field. Equivalent practical experience will be considered. Formal marketing training is an advantage.
Prior experience in a strategy-focused role is preferred.
Known public presence in DeFi sector or has worked in a leadership role at a well-known DeFi organization
Experience with marketing within the DeFi community preferred
Intermediate knowledge of performance-marketing and KPIs, with a specific focus on DeFi preferred
Experience with Google Analytics, heat-mapping analytics platforms, mailing lists, X (Twitter), and other social media/analytics platforms
Demonstrated technical writing and verbal communication skills
Outstanding English communication and social networking skills
3+ examples of successful campaigns in the DeFi and Web3 sector.
A proven involvement in Crypto Twitter is necessary for this role
Preferred
Prior experience in a strategy-focused role is preferred.
Experience with marketing within the DeFi community preferred
Intermediate knowledge of performance-marketing and KPIs, with a specific focus on DeFi preferred
Benefits
Competitive compensation and equity
Fully-remote working environment
Working on the bleeding-edge of DeFi
Budget for conference trips and team events (some past trips have included Istanbul, Columbia, and the Bahamas)
Budget for professional development
Company
GroRapid Labs
At Grorapid Labs, we believe in developing software with the use of modern technology and user-friendly design to offer solutions that exceed the client's expectations.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase
