Swipeclock · 6 hours ago
Digital Marketing Data & Analytics Manager
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Responsibilities
Manage the setup, configuration, and optimization of Google Analytics (GA4) to accurately track website traffic, user behavior, and conversions.
Implement best practices for Google Tag Manager, ensuring consistent tagging and event tracking.
Create regular reports on website performance metrics, providing actionable insights to enhance our digital strategy.
Integrate data from all marketing platforms, including Google Ads, Facebook Ads, LinkedIn Ads, Salesforce, and SEO tools.
Connect all marketing platforms to enable holistic performance tracking and attribution.
Lead initiatives to centralize data from multiple channels for comprehensive analysis.
Analyze website traffic, conversion rates, and user behavior to identify optimization opportunities.
Collaborate with marketing, UX, and development teams to enhance user experience and drive engagement, lead generation, and sales.
Implement A/B testing to optimize landing pages, CTAs, and site effectiveness.
Provide in-depth reports on campaign performance, website metrics, and audience insights to support marketing decisions.
Develop custom dashboards and automated reports for timely access to key data.
Utilize predictive analytics to forecast trends and highlight improvement opportunities.
Oversee SEO and SEM campaign analysis to identify growth opportunities in visibility, traffic, and conversions.
Track keyword performance, conduct backlink analysis, and provide technical SEO insights.
Work with content and paid media teams to ensure data-driven alignment.
Partner with marketing, sales, product, and development teams to align data-driven initiatives.
Help stakeholders identify KPIs and optimize marketing investments and ROAS.
Serve as the primary contact for external data vendors/partners.
Ensure compliance with data protection laws (e.g., GDPR, CCPA).
Implement data governance standards to maintain data integrity, security, and accuracy.
Qualification
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Required
Bachelor’s degree in Marketing, Data Analytics, Computer Science, or a related field.
Significant experience in marketing data analytics, focused on digital platforms and Google Analytics.
Expertise in Google Analytics (GA4), Google Tag Manager, and marketing platform integrations.
Proficiency in data visualization tools like Tableau, Power BI, or Google Data Studio.
Experience with SEO/SEM tools (e.g., SEMrush, Moz, Ahrefs).
Strong skills in Excel, SQL, and familiarity with Python or R for data analysis is a plus.
Knowledge of A/B testing and website optimization strategies.
Excellent communication skills for presenting data insights to non-technical stakeholders.
Familiarity with data privacy regulations and marketing data handling best practices.
Company
Swipeclock
SwipeClock provides a comprehensive suite of integrated Workforce Management solutions for maximizing the productivity of the work teams.
Funding
Current Stage
Growth StageTotal Funding
$0.24MKey Investors
NexPhase Capital
2024-05-15Acquired· undefined
2015-03-02Seed· $0.24M
2014-06-02Series Unknown· undefined
Recent News
Business Wire
2024-05-20
PRNewswire
2024-05-16
2023-02-07
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