Earnest · 1 day ago

Direct Mail Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$118K/yr - $151K/yr

5+ years exp

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BankingConsumer Lending

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Responsibilities

Oversee and manage large-scale direct mail campaigns (over 30 million mail pieces annually) aimed at driving new customer acquisition.

Collaborate with cross-functional teams (Marketing, Risk, Finance, Client Happiness, Data & Analytics) to align on campaign goals and execution.

Work closely with credit bureaus to procure audience files, optimize lists, and develop new machine learning models.

Manage external agencies and vendors, ensuring on-time production, budget control, and quality output for all creative assets.

Lead campaign forecasting, including financial performance, cost, and revenue projections, while maintaining dashboards and KPIs.

Drive the success of direct mail campaigns, ensuring seamless execution from concept to delivery.

Optimize campaign performance, growing customer acquisition while managing costs effectively.

Leverage data-driven insights to improve targeting, audience segmentation, and campaign outcomes.

Contribute directly to the company's revenue growth and marketing efficiency through innovative strategies.

Ensure all campaigns meet compliance, legal, and quality standards.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Direct Mail MarketingCampaign ExecutionBudget ManagementData AnalyticsMachine Learning ModelsVendor ManagementCross-Functional CollaborationMarketing Automation PlatformsCRM SystemsAudience SegmentationCompliance Standards

Required

5+ years of experience in direct mail marketing or a related field, with a strong focus on campaign execution, budget management, and cross-functional collaboration.

Proven track record of managing large-scale marketing campaigns and working with external vendors (e.g., credit bureaus, agencies, lettershops).

Experience using data analytics to inform campaign decisions and drive growth.

Ability to work collaboratively with legal, compliance, and finance teams for approvals and reporting.

Willingness to travel to the Oakland office monthly to collaborate with other team members.