Nylas · 8 hours ago

Sr. Content Marketing Manager

United States

Full-time

Remote

Senior Level, Lead/Staff

$110K/yr - $145K/yr

8+ years exp

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Responsibilities

Content Creation: Write engaging and high-impact content, including blog posts, white papers, email campaigns, website pages, and more, targeted at developers, engineering managers, product managers, and executives in the SMB SaaS tech space.

Strategic Collaboration: Partner with Product Marketing and Developer Relations teams to ensure content aligns with product releases and resonates with both technical and business audiences.

Growth Marketing: Manage our graphic design resources to contribute to digital campaigns, product initiatives, and customer-focused programs.

Content Optimization: Collaborate with the Demand Generation team to identify high-performing content and double down on successful strategies, ensuring a strong SEO impact and high conversion rates.

Campaign Management: Plan and execute content-driven marketing campaigns, including landing pages, email campaigns, and A/B testing. Continuously measure and optimize the performance of these campaigns.

Voice and Messaging: Develop and maintain a strong, authentic voice for Nylas content that speaks to technical and business audiences without relying on industry clichés.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Content CreationGrowth MarketingWebsite Analytics PlatformsSEO OptimizationPortfolio DevelopmentA/B TestingCollaboration Skills

Required

8+ years of experience in content creation and/or growth marketing with a focus on the tech industry.

Technical Aptitude: A keen understanding of technical products and the ability to translate complex concepts into clear, compelling content.

Collaboration Skills: Ability to work cross-functionally and influence stakeholders at all levels of the organization.

Analytical Mindset: Hands-on experience with website analytics platforms (e.g., WordPress, Marketo, Optimizely) and a strong ability to interpret data to inform marketing strategies.

Portfolio: A robust portfolio of content that showcases your voice, style, and ability to drive engagement and growth.