Linear TV Expert @ Underscore Marketing | Jobright.ai
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Underscore Marketing ยท 6 hours ago

Linear TV Expert

positionUnited States
timeContract
remoteRemote
seniorityDirector/Executive
ftfMaximize your interview chances
AdvertisingAnalytics
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Growth Opportunities
Hiring Manager
Craig Fluty
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Responsibilities

Develop comprehensive linear TV media plans that align with client objectives, budgets, and market conditions.
Conduct market research to identify target audiences and optimal TV channels, including both traditional and connected TV/OTT platforms.
Analyze historical data and current trends to forecast and optimize TV campaign performance.
Collaborate with clients and internal teams to understand campaign goals, ensuring alignment with broader marketing strategies.
Negotiate with TV networks and vendors to secure the best rates and placements for pharma clients, with a focus on maximizing ROI.
Manage and allocate budgets effectively across various TV channels, including cable, broadcast, and OTT networks.
Monitor and adjust media buys to optimize campaign performance and achieve client objectives.
Handle reconciliation tasks, such as verifying spot delivery and negotiating make-goods as needed.
Ensure accurate and timely delivery of TV advertisements to networks, including managing clearance and approval processes.
Coordinate with creative teams to obtain, review, and traffic ad materials.
Troubleshoot and resolve any issues related to ad delivery, placement, or performance.
Track and report on the performance of TV campaigns, providing insights and recommendations for continuous improvement.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

TV buyingTV planningTV traffickingPharma industry experienceTraditional TV knowledgeConnected TV knowledgeOTT platforms knowledgeReconciliation experienceStrategic thinkingProblem-solving aptitudeTime management skillsCollaborative mindset

Required

Director or VP-level experience in TV buying, planning, and trafficking
Mandatory experience in the pharma industry
Proven expertise in linear TV planning, buying, and negotiation with networks
Experience with traditional TV, cable, and broadcast networks
Strong relationships with TV networks and the ability to negotiate effectively
Deep understanding of the TV trafficking process, including standards and clearance approvals
Experience in reconciliation and finance aspects of TV buying
Ability to work independently, proactively solving problems and meeting deadlines
Availability during regular business hours for effective communication with networks

Preferred

Experience with connected TV and OTT platforms
Preference for candidates in the Eastern Time Zone

Company

Underscore Marketing

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We perform that evaluation with rigor and focus, combining the latest in data-driven ad technology with human-led insight.
dateFounded in 2002
location
New York, New York, USA
people-size51-200 employees
web-link
http://www.underscoremarketing.com/

Funding

Current Stage
Growth Stage

Leadership Team

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Stephanie Ross-Carman
SVP, Head of Client Services
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Chris Tuleya
EVP, Managing Director
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Recent News

Business Wire
Stephanie Carman Joins Underscore Marketing as SVP Client Services; Tiffany Marg Joins Strategy Team
2024-04-09
Company data provided by crunchbase
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