Syndigo · 5 hours ago

Digital Marketing Specialist - Social Media & Webinars

Remote- US

Full-time

Remote

Entry, Mid Level

2+ years exp

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E-CommerceInformation Technology

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Responsibilities

Collaborate with the marketing team to create and execute digital marketing, social media, webinar, and cross-channel video strategies that align with overall objectives and business goals.

Plan and execute webinars, communicating with cross-functional stakeholders and managing logistical process using tools like Asana (project management), Microsoft Suite (internal comms & material creation), Zoom (execution), and Marketo (tracking & external comms).

Work closely with the design team to develop creative videos, social media campaigns, promotions, and more.

Build out target audiences, segmentation, personalization, and optimization in Marketo webinar & social media programs.

Leverage Hootsuite to schedule regular posts per best practices, with special attention to LinkedIn, and drive employee engagement with Amplify.

Manage end-to-end webinar process and calendar to ensure maximum engagement for high impact business goals.

Stay up-to-date on best practices, provide strategic recommendations, and execute updates on social media & webinar channels to ensure we are getting maximum coverage for our ICP.

Track the success of campaigns and leverage Salesforce & Hootsuite reporting to provide marketing insights for the team and larger organization.

Proofread emails and short form content for clarity, impact, grammar, and spelling.

Ability to draft effective short form communications to engage our clients and prospects such as email drafts, impactful social copy and other short form copy for target personas.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital MarketingB2B MarketingSocial Media MarketingWebinar ManagementHootsuiteZoomMarketoSalesforceMicrosoft Office SuiteProject ManagementCopy EditingShort Form WritingClient-Centric

Required

Bachelor's degree in Marketing or related field

Minimum of 2 years of experience working in B2B, ideally SaaS tech

Experience with B2B social media marketing, webinar management, and tools like Hootsuite, Zoom, Marketo and Salesforce

Outgoing personality with willingness to get creative & be a 'voice' of Syndigo on video

Great project management skills and communication — ability to drive projects forward internally and with cross-departmental + external stakeholders

Loves tech – both learning about our industry and the many tools that marketing uses to provide insights that drive the business forward

Strong understanding of digital marketing concepts, strategy, and best practices

Ability to manage multiple deadlines while demonstrating flexibility and the ability to organize and perform multiple tasks concurrently and efficiently

Team player that is reliable, flexible, helpful and works well in a collaborative environment

Detail-oriented, with strong editing skills (proofreading for errors, impactful messaging, and to ensure outbound materials are on brand)

Strong copy editing/short form writing skills and verbal communication skills

Fast learner, highly motivated, self-starter, and creative

Client-centric and service-oriented positive attitude

Familiarity analyzing metrics and reporting on ROI / success

Proficient in Microsoft Office Suite (Outlook, Teams, Word, Excel, PowerPoint, etc)