Inbound Marketing Specialist @ Helpt | Jobright.ai
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Inbound Marketing Specialist jobs in United States
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Helpt · 5 hours ago

Inbound Marketing Specialist

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Information TechnologyProfessional Services
Hiring Manager
Amy Luby
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Responsibilities

Develop and execute a content strategy to attract and engage target customers, including blog posts, eBooks, whitepapers, case studies, videos, and webinars.
Conduct keyword research, optimize on-page and off-page SEO, and collaborate with the team to improve organic search rankings.
Design and execute email marketing campaigns to nurture leads, improve engagement, and drive conversions, ensuring personalization and segmentation for optimal results.
Develop and manage social media campaigns that align with content and inbound marketing strategies. Regularly post, engage with followers, and track performance metrics.
Implement strategies to convert website traffic into qualified leads through landing pages, forms, and calls-to-action.
Monitor and analyze campaign performance using tools like Google Analytics, HubSpot, and social media analytics to make data-driven adjustments.
Work closely with sales, product, and marketing teams to align messaging, ensure smooth handoffs of leads, and contribute to overall brand positioning.
Stay up-to-date with the latest inbound marketing trends and technologies to ensure our strategies remain innovative and competitive.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Inbound MarketingSEO OptimizationEmail MarketingContent CreationHubSpotCRM SoftwareData AnalysisHTMLCSSWeb Design Principles

Required

Bachelor's degree in Marketing, Communications, or related field.
2-3 years of experience in inbound marketing or digital marketing.
Proficiency in marketing automation platform Hub Spot, CRM software, and content management systems.
Strong analytical skills with experience in data-driven decision making.
Excellent writing and content creation skills.
Familiarity with SEO principles and best practices.

Preferred

Knowledge of HTML, CSS, and basic web design principles is a plus.

Company

Helpt

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Helpt is a platform for on-shore, outsourced technical support, with a growing team of IT and network hardware, design and admin experts.

Funding

Current Stage
Early Stage
Total Funding
$0.85M
Key Investors
Dealbrook Holdings II.
2024-07-29Seed· $0.85M

Leadership Team

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Amy Luby
CRO
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Company data provided by crunchbase
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