bioMérieux · 7 hours ago
Senior Customer & Market Insights Analyst
United States
Full-time
Remote
Senior Level
5+ years exp
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No H1B
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Responsibilities
Conduct comprehensive market research and competitive analysis to identify trends, opportunities, and challenges within the IVD industry.
Analyze quantitative and qualitative data from various sources, including primary research, secondary data, and market reports, to derive actionable insights.
Develop and present strategic recommendations based on market insights, supporting product positioning, launch strategies, lifecycle management and customer experience.
Partner with leadership for market data availability, business priorities. Work closely with cross-functional teams in marketing, sales, medical affairs, market access and finance, to ensure alignment on market insights and strategic priorities.
Establish key performance indicators (KPIs) to track market performance and inform ongoing strategy adjustments.
Stay abreast of industry trends, regulatory changes, and competitive activities to provide timely and relevant insights to stakeholders.
Prepare high-quality reports and presentations that clearly communicate market insights and recommendations to senior leadership and other stakeholders.
Mentor and coach junior team members in leveraging market research, data analysis and to effectively communicate and translate data into insights to shape strategies.
Oversee external vendors or agencies responsible for data collection, analysis, and market research, ensuring alignment with project objectives.
Qualification
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Required
Bachelor’s degree in Business, Marketing, Economics, Data Science, or a related field required.
5+ years of experience in market research, competitive intelligence, data analysis, or similar roles.
Experience with sales and marketing strategies, customer segmentation, persona profiles, customer journey mapping and market entry approaches.
Experience in healthcare industry and healthcare databases such as IQVIA, DHC, Komodo.
Strong analytical and problem-solving skills with the ability to think critically and strategically.
Deep understanding of healthcare market dynamics and customer needs.
Ability to navigate large volumes of information, synthesize and uncover actionable insights.
Strong communication skills with ability to translate business questions into data-related questions and effectively articulate data-driven answers.
Proficiency with some of the following and ability to learn the others upon hire: CRM systems (e.g., Salesforce), market research tools (e.g., Qualtrics), BI tools (e.g., Tableau).
Strong proficiency with Excel, PowerPoint, Word, etc.
Ability to work independently as well as collaboratively in a team environment.
Excellent attention to detail.
Company
bioMérieux
Pioneering Diagnostics A world leader in the field of in vitro diagnostics for 60 years, bioMérieux is present in 45 countries and serves more than 160 countries with the support of a large network of distributors.
10,001+ employees
Funding
Current Stage
Late StageLeadership Team
Jana Inman
CFO Global R&D
Aaron Ford
Talent Acquisition Partner II
Recent News
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