Swooped · 15 hours ago

Technical Product Marketing Manager

United States

Full-time

Remote

Senior Level, Lead/Staff

$140K/yr - $160K/yr

8+ years exp

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Responsibilities

Develop and refine messaging and positioning for the behavioral data platform, clearly communicating value propositions and differentiators to target personas.

Define market categories and target segments, complete competitive landscape assessments, and develop go-to-market and launch plans that drive revenue.

Execute technical content such as product demos, case studies, and blog posts that showcase product features and benefits aligning to target market needs.

Conduct market and competitive research to stay up-to-date with industry trends, competitive landscape changes, and emerging trends in direct and adjacent markets.

Create technical sales enablement materials including battlecards, feature comparisons, and objection-handling guides to improve win rates.

Gather insights from customers and internal stakeholders to understand their technical requirements and pain points, using this feedback to influence product development and feature prioritization, as well as go-to-market storytelling.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingWeb AnalyticsProduct AnalyticsCustomer Data CollectionData EngineeringMarket ResearchSales Enablement MaterialsTechnical CommunicationCross-Functional Collaboration

Required

8+ years of experience in product marketing, with a focus on web or product analytics and customer data collection; a background in data engineering would be a plus.

Proven ability to translate technical product features into compelling value propositions that resonate with both technical and non-technical audiences.

Strong understanding of product analytics and customer data platforms and the competitive landscape in which they operate.

Excellent verbal and written communication skills with a knack for storytelling and presenting to senior-level executives.

Ability to work cross-functionally with the executives, product management, engineering, revenue, and marketing teams to drive alignment and success.

Benefits

Autonomy and flexibility.

Comprehensive benefit packages are provided for US-based employees, with supplemental coverage options for international counterparts.

Opportunities for professional development through training programs, career coaching sessions, and an annual learning subsidy are available.

A monthly productivity stipend is provided, along with reimbursement for initial home office setup for remote colleagues.

Opportunities to connect with fellow team members through Employee Resource Group events, Listening & Alignment weeks, and team off-sites are organized.

Employees have the flexibility to balance the needs of their growing families without the added stress of work and finances.

A global fertility and family building benefit that encompasses all journeys to growing a family is offered.

Acknowledging the diversity in family structures, support is available for those who need it.

Employees are encouraged to take the necessary time needed for personal circumstances.