NP Digital · 13 hours ago

Manager, Programmatic

United States

Full-time

Remote

Mid Level

$75K/yr - $90K/yr

3+ years exp

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Hiring Manager

Ivette Monroy

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Responsibilities

Partner with and deliver programmatic media strategy and recommendations for clients

Traffic ad creative through third-party ad server (CM360)

Guide tracking and floodlight tag setup alongside Data, Analytics & Insights team

Track campaign pacing and if needed make necessary changes to improve pacing along with notifying all necessary parties

Monitor ad verification, brand safety, and viewability

Request data from vendors to help with the programmatic planning and execution process

Identify third party data segments at efficient CPMs for audience targeting

Project estimated campaign performance results based on client budgets, past performance, and benchmark costs and rates

Build campaigns based on client approved plan in DSP (DV360)

Steward clients’ budgets through meticulous management of daily or lifetime spending and monthly, quarterly, or annual pacing

Implement and monitor direct, programmatic guarantee, and private marketplace deals with select media partners

Follow department media buying processes to ensure campaigns run accurately

Execute day-to-day trading, including campaign bid management and daily optimizations across various paid media tactics, including but not limited to: OTT, video, digital audio, digital out of home, native, and display

Troubleshoot and notify necessary parties of any platform and/or partner issues to rectify campaign delivery and/or performance

Develop, deliver, and present client reporting on a weekly, monthly, and quarterly basis

Respond to client questions and ad hoc requests in a timely manner

Collaborate with internal teams and departments to share programmatic insights that can be leveraged across paid search, paid social, and SEO efforts

Connect with client creative teams to request assets and provide creative best practices, specifications, and performance insights

Stay up to date on recent platform updates and how to apply them to clients’ campaigns

With the programmatic team, meet with vendors to learn about their capabilities for potential client use

Qualification

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Programmatic buyingDV360Campaign Manager 360Budget managementData analysisPerformance optimizationGoogle AdsGoogle Analytics