Lexipol · 5 hours ago

Growth Marketing Manager

Frisco, TX

Full-time

Remote

Director/Executive

$135K/yr - $135K/yr

10+ years exp

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ConsultingGovernment

No H1B

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Responsibilities

Translate business goals into campaign requirements, including strategic positioning, segmentation and targeting logic, channel strategy and performance metrics

Manage the day-to-day execution of campaigns with direct responsibility for hitting pipeline targets and performance KPIs

Define and implement account-based marketing strategies for both new client acquisition and expansion of existing client relationships

Continuously test, learn, optimize, and reprioritize resource allocation to highest impact initiatives, channels and tactics

Develop performance dashboards

Report results and insights regularly to leadership

Partner with Sales and Client Success to identify opportunities for highly-targeted lower funnel messaging and campaigns that increase conversion and drive revenue

Partner with Marketing Ops and Sales to improve the efficiency and effectiveness of our Marketing-to-Sales processes and workflows and lift funnel performance

Collaborate closely with content and creative team members to develop compelling assets and high-value offers that drive conversion

Develop scalable, repeatable workflows maintained and managed via Wrike

Lead and inspire a team of campaign managers and channel specialists through change and transformation, fostering a culture of innovation, collaboration, and continuous improvement

Develop team members, providing regular coaching, feedback, and professional development opportunities to enhance individual and team performance

Manage performance metrics and outcomes, setting clear goals and expectations, and implementing strategies to ensure the team meets and exceeds key performance indicators and business objectives.

Qualification

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B2B marketingFunnel conversion KPIsTeam managementPerformance dashboardsPaid channel optimizationAccount Based MarketingSalesforceMarketing Automation Platform (MAP)Data analyticsData-driven decision makingMarketing Cloud Account Engagement (Pardot)PowerBIGenerative AI in marketing