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Company

Aeroflow Health · 12 hours ago

(Remote) MarTech Lifecycle Specialist

United States

Full-time

Remote

Entry, Mid Level

2+ years exp

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Health CareMedical Device

Growth Opportunities

Hiring Manager

Brad Holda, GCDF, CPRW

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Responsibilities

Lead requirement gathering and project documentation, translating business needs into technical steps.

Document customer lifecycle flows, detailing data needed to track activity, trigger communications, and analyze performance in a scalable, standardized way.

Create and maintain automation and campaign execution playbooks.

Build audience journeys, automations, and customer segmentations to optimize user engagement using Braze or a similar customer engagement platform (Iterable, Customer.io, Klaviyo).

Solve technical challenges such as integrating data flows and using APIs with tools like Zapier to retrieve and manipulate customer data.

Develop and execute projects like: Sleep Division Automation: Create workflows for onboarding processes (e.g., generating reset-password links after account creation).

Class Profile Integration: Incorporate data about RSVPs and attended classes into user profiles for personalized engagement.

Monitor campaign KPIs and lifecycle metrics, developing strategies to achieve targets and reporting progress to stakeholders.

Use customer analytics and data visualization tools to inform decisions, optimize campaign performance, and recommend lifecycle strategies.

Conduct A/B testing to refine customer journeys and maximize impact.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

CRM/Lifecycle MarketingBrazeAPI integrationHTML/CSSZapierCustomer journey buildingData visualizationSQLLiquid scriptingGTM taggingAdobe CommerceReact-based platformsAlokaiAgile methodologiesScrum methodologiesHealthcare industry experience

Required

Bachelor’s degree in Business, Marketing, Computer Science, Mathematics, Statistics, or equivalent experience.

2+ years of experience in CRM/Lifecycle Marketing or a related role, preferably in a B2C environment.

Proficiency in platforms like Braze or similar tools (Iterable, Customer.io, Klaviyo).

Strong knowledge of event-driven architecture, APIs, webhooks, and real-time data for automation.

HTML/CSS experience for creating and managing email templates.

Familiarity with Zapier for API-based data manipulation.

Preferred

Experience migrating campaigns from legacy systems to new customer engagement platforms.

Familiarity with SQL, Liquid scripting, and CDP integrations.

Data visualization expertise using tools like Google Analytics.

Experience with GTM tagging, Adobe Commerce, React-based platforms, or Alokai.

Prior experience working in the healthcare industry.

Background in Agile or Scrum methodologies.

Benefits

Competitive pay and comprehensive health plans (including Dental and Vision)

Generous parental benefits, including 12 weeks of leave for birthing parents and 4 weeks for non-birthing parents

Additional perks like fertility stipends, free diapers, breast pumps, and more

401(k) with company match, paid holidays, and PTO accrual starting day one

Access to Employee Assistance Programs

Company

Aeroflow Health

Aeroflow Health, a leading health-solutions provider, skillfully navigates the complexities of insurance coverage, effortlessly connecting patients with a diverse range of medical devices and comprehensive support.

Founded in 2001

Asheville, North Carolina, USA

501-1,000 employees